Hellofood is now Rocket Internet’s fastest expanding venture


From Chile to Vietnam and Poland to Kenya, online food delivery marketplace Hellofood also known as Foodpanda has spread to a massive forty countries in less than two years and is now being hailed as Rocket Internet’s fastest expanding venture. This recent announcement, reaffirms the startup’s aim of being a global venture.

Using Hellofood, customers are able to have food delivered to their doorstep which, on the other hand, means that it helps restaurants increase sales through online and mobile platforms (iOS and Android). It also provides restaurants with a presence online as well as analytics.

The German incubator, Rocket Internet, is well-known to push its affiliated startups to rapid global expansion so it comes at little surprise that Hellofood has partnered with more than 22,000 restaurants in four different continents.

In order to fuel this expansion, the company is also famous for gobbling up massive sums of investment scores. It has secured US$48 million in venture capital funding from a group of investors among them Investment AB Kinnevik and Phenomen Ventures. Since launching in 2012, Hellofood has recorded a year-on-year growth of 100 percent.

Countries which have welcomed Hellofood in the first two months of this year include Algeria, Azerbaijan, Bulgaria, Croatia, Lebanon, Serbia, Kazakhstan and Uganda, with more to follow later in 2014.

Thus, the Berlin-based startup’s rapid rise has made it the fastest expanding Rocket Internet venture to date in terms of country expansion and plans further expansion in the coming months.

“We’re a global company,” says Global Managing Director of Hellofood Ralf Wenzel. “Getting to the new markets quickly gives us a huge competitive advantage. Our accelerated growth is proof that our model works and that our customers enjoy the convenience we offer to them.”



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