Market research company launches Fundi business app for entrepreneurs

Fundi is an app recently launched by global market research company, GfK, that promises to deliver business and entrepreneurial content and tools to the thousands of small business owners across South Africa.

The platform offers a variety of tools such as its Mobisite Builder which helps entrepreneurs create their own online profiles — sort of like having a business card in the cloud.

Fundi will also aim to keep its users as up-to-date as possible. This is done through a feature called the Insights Hub which is an online aggregator that collects valuable, relevant business articles across the web. There’s also the Forum which allows business owners to interact with each other.

With GfK being into global market research, the company will anonymously monitor users’ smartphone usage via the app to understand how consumers are using their mobile devices.

By understanding what sort of content businesses engage with most often, GfK can ensure it continues to deliver the best possible content.

GfK uses the information to understand which types of mobile websites and applications are most popular in South Africa, helping media planners identify the most valuable mobile platforms to advertise on, as well as to author reports on mobile usage trends in South Africa.

Reassuringly, the research company does note that private user information is completely inaccessible to GfK and that it has no access to any content displayed on the screen or any keystrokes.

The Fundi app is available for Android smartphones via Google Play Store and will rollout an iOS version soon.