Microsoft named platinum sponsor of DEMO Africa 2014

DEMO Africa, arguably the continent’s biggest annual startup competition, is right around the corner! Microsoft has recently announced that it’s taken up platinum sponsorship for this year’s edition to be held in Lagos, Nigeria from 22 to 26 September. The tech company will participate in the event for the third time under the Microsoft 4Afrika initiative.

Microsoft will offer financial support for DEMO Africa which will see 40 tech startups from across the continent pitch to a group of investors, media and other industry experts.

Fernando de Sousa, GM Africa Initiatives at Microsoft, highlighted the importance innovations have to help grow the African economy. He elaborates on the event’s importance:

“DEMO Africa has given a platform for investors to realize the enormous potential amongst African youth showcased through startups. As an organization that has operated in the continent for over 20 years, Microsoft believes Africa’s economic take-off to long-term growth prospects will be determined by the investment decisions we make today in support of youth initiatives.”

DEMO Africa’s Executive Producer, Harry Hare, notes the critical role in motivating startup entrepreneurs. “It’s this kind of support that assures us that the future is indeed bright for Africa and at DEMO Africa we are keen to make our contribution to this success,” he says.

Participants can register for the event here. Investors can get a special package that consists of discounts as well as the event’s opening evening. More information about the investor’s package can be found here.