SA company Striata acquires New York-based Mass Transmit

South African electronic customer communications specialist Striata has acquired Mass Transmit Inc., a US based provider of email marketing tools, services and expertise.

Since launching in 1999, Striata has expanded across the globe, providing communication solutions for financial services, utility, insurance, retail and telecommunications companies from its operations in London, Johannesburg, Hong Kong, Sydney. It also has partners in North and South America, Europe and Asia Pacific.

Headquartered in New York, with offices in Charlotte, NC and London, Mass Transmit’s proprietary technologies include Email Transmit, a professional grade email platform, and Approved Transmit, a B2B2C communications platform, both used by a broad range of companies and industries to produce effective email marketing campaigns and digital business communications.

While the acquisition doesn’t have the sexy flavour that typically gets lots of play in the startup press, it is an important reminder of how well South African tech companies can do in the enterprise space.

Read more: Travelstart acquires Hong Kong’s Satisfly to boost its social intelligence chops

“Combining our resources with Mass Transmit’s services and platforms, means we can deliver the full spectrum of digital messaging, from secure document delivery and transactional messaging to online marketing and business communications,” says Striata founder and CEO Michael Wright.

Mass Transmit CEO Adam Holden-Bache meanwhile says the combination of the two companies creates an attractive option for any business requiring eBilling, eDocument delivery or email marketing solutions. “With our combined capabilities, we can help businesses achieve paperless goals, as well as assist marketers fully execute complex digital eMarketing campaigns, while ensuring compliancy and consistency in their marketing messages.”

“We couldn’t be more excited about what this acquisition means for our customers and employees,” says Anthony Schneider, President, Mass Transmit. “Striata shares our vision and is a proven leader in our field with best-in-breed technologies and world-class services that provide immediate value to a range of clients.”

“The addition of Mass Transmit’s expertise to Striata’s services and solutions creates a strong and attractive market proposition, increases our range of offerings and enhances our position as a forerunner in secure, electronic customer communications,” says Mia Papanicolaou, COO, Striata Americas.