Naspers pumps $25m into Israeli analytics startup SimilarWeb

Naspers is having a busy year. Besides all its ecommerce plays that stretch from Lagos to Cape Town and Bangalore, the JSE-listed company started backing bitcoin company BitX as well as Brazilian app developer Movile.

More recently however, Naspers has made a fresh US$25-million investment into an Israeli-founded web analytics company, SimilarWeb.

Launched in 2007, SimilarWeb provides analytics for three million mobile apps and 80 000 websites. It currently has over 200 employees with offices in four continents, competing with the likes of popular website ranking sites like Alexa.

SimliarWeb’s total investment’s raised is now valued at US$65-million, with its previous two rounds coming from Naspers as well as Lord David Alliance.

SimliarWeb’s marketing head Ari Rosenstein told TechCrunch that the company’s platform seeks to provide more in-depth information to the user for free, including details about search marketing, display and traffic.

Read more: Naspers invests $40m in Brazilian app developer Movile

CEO of Naspers’ New Ventures Larry Illg added that SimilarWeb’s ability to provide valuable insight to provide insight to both small and enterprise companies is what makes the company such an attractive investment opportunity.

SimilarWeb enables businesses to make better decisions in today’s dynamic online and mobile world. Its products are uniquely capable of providing the insights necessary to create value for businesses of all sizes — from SMB to enterprise.

Illg added that Naspers’ investment arm is continuously looking for game-changing companies that it can help scale globally. “This latest investment underlines our continued confidence in the SimilarWeb team to redefine how the digital world is analysed,” he said.