Microsoft 4Afrika introduces PR toolkit to help startups build their brands

A one-stop resource for Africa’s entrepreneurs who seek to up their PR game have launched. The 52-page interactive document, by the Microsoft 4Afrika Initiative, aims to help small business owners create maximum impact with their communication strategies.

Microsoft’s Perry Kamel, who heads the SME arm in Africa, says the team set out to create a customised resource that meets the exact communication of local small businesses. She added in a press release:

Microsoft’s mission is to empower every person and every organisation on the planet to achieve more, and hence these series of toolkits are doing exactly that — helping not only SMES, but also our partners to build and scale their businesses with greater impact.

The 4Afrika initiative has been very active within the last year, launching its online hub for Kenya’s SMEs earlier this year. It also partnered with Mara Mentor and Fate Foundation to establish its Cloud Startup Academy, which provides entrepreneurs with cloud training and support.

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Microsoft will also be launching Marketing and Human Resource Toolkits for SMEs in the upcoming months.

“PR and communications is such a valuable tool in effectively and clearly responding to the market in a way that also aligns with your business strategy,” added Kaakpema Yelpaala, founder of ClinicCommunicator.

The toolkit is available in both English and French and can be downloaded by registering on the Microsoft Biz4Afrika platform. Entrepreneurs can also watch tutorial videos from the toolkit on the Microsoft Virtual Academy.