Tritech Media purchases part of gaming platform GameZBoost

South African media technology company Tritech Media has this week purchased a 45% stake in Johannesburg-based white label gaming platform, GameZBoost, for an undisclosed amount.

Tritech has the option to increase its interest to 50.1%, though the criteria for an increase has not been stated.

GameZBoost has more than 700 games in its catalogue. The company’s proprietary technology allows for deployment for titles to target users desktop, mobile, or a combination from a single deployment. It also allows for real-time dynamic filters and customisation services based on the target platform.

GameZBoost currently delivers game integration solutions to 16 countries in 12 languages, which include the likes of Burger King and Sony Pictures Entertainment as some of its clients.

Read more: 8 startups taking the African gaming scene to the next level

“We’re excited about the interest the Tritech Media group brings to our business and the synergies we can leverage both ways as we expand our product offering and grow our customer value-add,” says Mark van Diggelen, CEO of GameZBoost in a press release.

William Kirch, founder and CEO of Tritech Media, says the company is delighted to welcome GameZBoost to their repertoire of companies. “Their global market leading gaming solutions fits well with our strategic focus on cutting edge, unique corporate loyalty solutions. It is a well-known fact locally and internationally that engagement levels in loyalty programs are low, and that gaming is increasingly becoming a valuable tool to enhance customer engagement in loyalty programs.”

The global gaming market is forecast to increase to over US$113-billion by 2018. The mobile gaming sector will be contributing 39% to the total revenue.

Tritech has several other companies under its belt, which include The Loyalty Box, Crossgate, and TuYu.