SA analytics startup Syenap honoured by CIOReview magazine top-20 listing

SA startup Syenap, which provides data analytics to improve customer experience management, has been selected by global magazine CIOReview as one of 20 most promising CEM solution providers of 2017.

In a press release, Syenap CEO Elad Segev (pictured above with CIO Kerry Nel) said the recognition by the internationally respected publication is a proud achievement for the company.

CIOReview said in its review of Syenap that the Johannesburg-based company “brings the power of real-time analytics to retailers’ fingertips with powerful tools that can record and scrutinise the data, including details like the number of shoppers frequently visiting not only the stores but also certain areas within the store, and their movement and duration of stay in the store”.

Syenap was set up in 2013 when team members who were involved in marketing interventions in retail stores became concerned about the lack of hard data to back up marketing decisions.

The company claims that their technology will increase conversion rates, reduce operational costs, maximise customer satisfaction, deliver consistent customer experiences, and increase efficiencies.

‘Syenap brings the power of real-time analytics to retailers’ fingertips with powerful tools that can record and scrutinise the data’

Syenap’s customer analytics empowers their clients, who include shopping malls such as the Liberty Two Degree’s portfolio of Sandton City, Nelson Mandela Square, Eastgate and Midlands Mall, retailers, banks, and casinos, to extract efficiencies and adapt their business to drastically improve customer service and success.

The startup’s international clients include the likes of telecommunications company Telefónica in Uruguay, Argentina and Peru as well as Carrefour, for whom Syenap achieved consistent service, meeting the company’s KPI of a three minute waiting time while reducing the staff complement by a third.

The system includes a technology-agnostic platform that collects data from various sources such as in-store videos and data feeds, which are then integrated and analysed to give customers value-adding insights into action that can be taken.

Other most promising CEM solution providers for 2017 listed by CIOReview include: Amdocs, Avaya, Brite:Bill, Clarabridge, Clicktale, CMC, FreshLime, Genesys, Hinduja Global Solutions, inQuba, Medallia, Memberson, NOW Marketing Group, OnCue, Qualtrics, Satori Interactive, Thanx, Touchpoint Group, and Zendesk.

Featured image: Syenap CIO Kerry Nel and CEO Elad Segev (Supplied)