OneCart partners with Exclusive Books and HP Store

Cape Town-based startup, OneCart, an on-demand grocery delivery service has announced a partnership with HP Store, a computer and electronics retailer, and bookselling chain, Exclusive Books.

Expanding its current offering of groceries and household goods, OneCart will now sell products from HP Store such as inks and toners along with a full range of books and stationery from Exclusive books. 

 OneCart users shop at the HP Store and Exclusive Books as a new partnership is announced

In an official press release, Ariel Navarro, COO of OneCart explains that the partnership drives a wider range of products for users to choose from. 

“We are delighted to partner with leading retailers Exclusive Books and the HP Store, and bring even more variety and value right to the doorsteps of OneCart users with the ultimate convenience and flexibility of same-day delivery.”


Founded in 2016 by an entrepreneurial duo, Ariel Navarro and Lynton Peters, OneCart offers consumers a personalised online shopping experience with a marketplace that offers access to a wide range of stores. Users can order items on the innovative OneCart platform and receive their delivery within a mere two-hours. 

OneCart collaborates with malls and retailers to ensure deliveries are completed within the day of the order to provide same-day delivery services that are convenient and flexible for users. 

Before the partnership with HP Store and Exclusive Books, OneCart focused on delivering groceries with retailer partners such as Woolworths, Pick n Pay and Pick n Pay Liquor, Food Lovers’ Market, Dis-Chem, Clicks, Jacksons, Mr Pet, Makro, and Makro Liquor.

Navarro comments on OneCart expanding its range to ensure that a variety of products are on offer to users.

“OneCart is excited to offer customers new product ranges. Our vision has always been to be an all-inclusive e-commerce platform. Groceries were the obvious market entry point for us. Now, having grown our market share in this area significantly, OneCart is ready to increase its range to include books from Exclusive Books and ink cartridges from HP Store, and more.”

OneCart pushes integration

OneCart aims for an all-inclusive eCommerce platform that will provide users with a wide range of products from multiple retailers. The expansion of the online marketplace will result in a decrease in the cost of online shopping and will add value to the platform as integration occurs.

Navarro comments on what OneCart users can expect from the expansion.

“We are working very hard on achieving full integration with our existing retail partners’ ranges and adding health and beauty, pets, liquor, and general merchandise. We plan on becoming the premium go-to e-commerce platform in South Africa and hope to make more exciting announcements soon.”

OneCart aims to expand its delivery areas across SA. They recently added the V&A Waterfront in Cape Town, and Cradlestone Mall and Cedar Square in Johannesburg. The expansion will also create job opportunities as there is a need for more people to shop and deliver the goods to OneCart users. 

Effects of Covid-19 on OneCart

Covid-19 has brought along challenges and entrepreneurs, workers, and students operating from home have forced marketplaces to adapt and digitise to support the increase of online shopping. 

Stacey le Grange, Head of Marketing at HP Store explains that the partnership with OneCart strengthens the relationship with customers.

“With OneCart, it’s like having your own personal assistant who can dash out for ink when you run out so that you can finish printing that work report or school learning material.”

The partnership between OneCart and Exclusive Books is a retail strategy as SA’s largest bookselling chain, Exclusive Books has a strong online presence that can accelerate the online marketplace, OneCart. 

Batya Bricker, Marketing, Loyalty, and Procurement General Manager at Exclusive Books comments that the adaption to Covid-19 sparked innovative solutions to continue to provide books for customers. 

“At Exclusive Books, we consider books an essential service! During the lockdown, we created and ensured five different ways for customers to get books, even if they were not able or comfortable to come into a store. These included a phone-in option, and of course, online shopping. Partnering with OneCart offers yet another convenient channel for customers to get their books.”

Read more: Uncertainty as grocery, food delivery startups say they’ll stay operating during lockdown
Read more: New early-stage Venture Capital Fund to back cohort companies launches

Featured Image: OneCart  (Supplied)

Ishani Chetty: Editor


Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Ventureburn

Sign up to our newsletter to get the latest in digital insights.