OneDayOnly’s daily deals reaffirms SA liquor industry support

SA’s leading flash sale site OneDayOnly has announced its continued assistance to the local liquor industry through the recent move to Level 4 lockdown. 

The e-commerce site has displayed resilience and innovation through previous alcohol bans by allowing vendors to keep taking orders, thereby supporting many local businesses to continue seeing a profit. “During the previous lockdowns we continued to support the local liquor industry by running weekly promotions that made wine and other locally produced products available for purchase on the site which was then delivered directly from the supplier as soon as trading resumed,” says Laurian Venter, Director for OneDayOnly.

Continued support for local SA liquor industry

In a report published in February 2021, the South African Liquor Brand owners Association (SALBA) published the cumulative economic losses incurred over the last three bans. Commenting on the report, SALBA CEO Kurt Moore said that not only is the industry and its people suffering, but the Government itself was experiencing considerable losses to the fiscus.

The site will continue to run daily liquor deals through Level 4

The report shows that the tax revenue loss (excluding excise) to the fiscus from the value chain arising from the bans amounted to R29.3- billion (equivalent to 2.3% of tax revenue) and direct excise tax revenue lost across the nation was R8.7-billion (equivalent to 21.2% of excise revenue).

Moore clarified that SA’s GDP loss was approximately R51.9-billion. “If you factored in the loss of potential total capital formation – some R21.7-billion (equivalent to 0.3% of national capital formation, or fixed capital investment in 2019) – then the prohibition measures could only be viewed as a national socio-economic disaster,” he said.

The e-commerce site will be running daily liquor deals, Wine Wednesday, Thirsty Thursday and Festive Friday promotions and will deliver once the lockdown lifts to assist local farms and businesses with expenses and staff costs.

Clarifying the decision, Venter concludes: “From a professional and personal standpoint, we have friends across both these industries that have been devastated by the last two lockdowns.” 

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Featured image: Maja Petric via Unsplash