South Africa’s Orderin relaunches as delivery-as-a-service platform

South Africa’s first food delivery app, Orderin, has relaunched as a B2B delivery-as-a-service platform to help bring delivery capabilities to other companies in the country.

The company, founded in 2012, launched its online food ordering platform in 2013. In 2015, it launched its on-demand fast food delivery app, becoming the first in South Africa to offer this service.

The Orderin business now offers customer-facing solutions and bespoke platforms that retailers can use to take their offerings online.

However, in 2020, Orderin officially shut down its consumer business.

Now, the brand has relaunched as a B2B service, following successful projects helping other businesses develop their own delivery services.

This new direction involves providing retail companies with end-to-end solutions, including providing the software needed to build the service and delivery fulfillment.

Orderin plans to expand into more e-commerce categories, including food and beverages, wholesale, and pharmaceutical.

“While South Africa saw massive e-commerce growth through the course of 2020, it’s still a ‘winner-takes-most’ environment. As the first company to have introduced on-demand delivery locally, we wanted to change that and empower businesses across a variety of industries, by providing them with industry leading solutions that create best-in-class online retail experiences for their customers,” Orderin CEO Thembani Biyam said in a statement.

“With these offerings, we’ve ensured that retailers are able to fully leverage the entire stack or integrate it into their existing ecosystems. Our core infrastructure encompasses every possible element of delivery and fulfilment.”

What the Orderin deliver-as-a-service business offers

The Orderin business now offers customer-facing solutions and bespoke platforms that retailers can use to take their offerings online.

But it also gives businesses access to Orderin’s fleet of drivers to deliver products.

The driver management platform is AI-powered, according to the company. This helps with the tracking and assigning of orders.

To find out more about the relaunched platform, visit the Orderin website.

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Featured image: Orderin