African streaming platform clocks million paid subscriptions

In a little over a year since its launch, Africa’s fastest-growing video on-demand streaming platform, Wi-flix, has passed the one-million mark for paid subscriptions. The online streaming platform has grown with more content and distribution partnerships being rapidly added.

Based in the Netherlands and founded by two young Africans, Wi-flix is now poised to become a leading content provider in Africa and the diaspora.

To celebrate the recent milestone, Wi-flix announced that 1 000 customers will have 48-hours’ free access to binge all their favourite movies, series, children’s content and live television shows.

Louis Manu, co-founder and chief commercial and technology officer at Wi-flix, highlighted his delight at the strides made over a short period in operation. “We hit the one-million paid subscription milestone on 3 March 2022 by [a] valued customer from Nigeria.

“To reach 1 million-plus subscriptions by over 300 000 customers in just a little over a year is a remarkable benchmark for any streaming platform that we don’t take for granted. We have recorded a 51% and 61% growth in revenues and subscriptions simultaneously in the first quarter of 2022.”

Manu continued, “We believe in the unbeatable product proposition we offer to our customers and the incredible team of experts we assembled since we launched however reaching this milestone in this short while affirms that indeed we are on the right track to greater achievements.”

Bold expansion plans

Meanwhile, Bright Yeboah, co-founder and chief operations officer at Wi-flix, said, “We are very thrilled to be hitting these audacious numbers in a little over a year in operations bringing in more contents shuffling across a variety of playlists like blockbuster movies, documentaries, drama series, animations, live TV and music videos.”

Wi-flix plans to expand its services to other African markets including South Africa, Lesotho, Kenya, Democratic Republic of Congo, Mozambique, Zambia and Tanzania soon after its launch in Ghana and Nigeria offering exciting and diversified African entertainment contents to customers.

According to a 2021 report Netflix was estimated to reach some 2.6 million subscribers in Africa by the end of 2021. MultiChoice’s Showmax counted 861 000 users in Africa during the same period.

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