ETAP launches ‘ethical car insurance’

ETAP, an African insurtech company, has launched ETAP Takaful, a new ethical car insurance product based on Islamic principles. Unlike conventional insurance, ETAP Takaful is designed to redistribute funds to users and support social good in their communities.

Policyholders contribute to a common fund to cover each other against damage and loss. Once a year, ETAP will collate all the remaining funds after claims and associated costs have been deducted and redistribute to policyholders, or to their chosen non-profit cause.

This may include non-profit organisations working towards ending homelessness, educational programmes, healthcare initiatives for the bottom of the pyramid, human rights advocacy, and orphanages. Policyholders can also receive their surplus via cashback or a discount on renewals.

According to Ibraheem Babalola, CEO and founder of ETAP, “To drive insurance penetration in Africa, where less than 3 per cent of the population own any kind of insurance, we need to design new products that meet the diverse needs of people across the continent.

“In a country like Nigeria where Muslims make up almost half of the 220 million population, the vast majority of insurance products on the market are not an option to most Muslims because the way the policies are structured goes against their religious belief.”

ETAP is the first African insurtech to enable the option of Takaful insurance on the continent. Starting in Nigeria, users can now access the option on the ETAP app alongside other insurance options and immediately begin to give back to their communities while having the peace of mind that comes with having their cars insured.

They simply need to download the app, provide basic information about their car and driving history, and choose the level of coverage they require (daily, weekly, monthly, quarterly or annual) and they can start enjoying the benefits of an ethical car insurance product.

Leveraging ETAP’s technology that allows drivers to buy insurance in 90 seconds, complete claims in 3 minutes or less and get rewarded for good driving and avoiding accidents, users can now enjoy an added layer of ethical insurance on top of what is already the fastest claims process on the market.

ETAP’s business model is based on the concept of Shared Value Insurance, which focuses on incentivising people with rewards to reduce their insurance risk by adopting good behaviour.

With ETAP, drivers are able to earn Safe Driving Points that can be exchanged for shopping vouchers for the most in-demand retail outlets, fuel, cinema and concert tickets, and other exciting experiences.

The company also uses machine learning to build intelligent risk profiles that determine appropriate premiums for each driver, allowing them to achieve lower premiums by driving safely.

ETAP Takaful is open to Muslim users looking for insurance products that align with their religious beliefs and non-Muslim users who want to benefit from the value that Takaful offers. The global takaful insurance market is projected to reach $97.17 billion by 2030.

ETAP is an insurance technology company that creates solutions and incentives to improve the automotive experience across Africa. Starting with car insurance, ETAP enables drivers to buy insurance in 90 seconds and complete claims in three minutes or less. They also have flexible coverage options, including daily, weekly, monthly, quarterly, and annual plans depending on their needs.

The company is inspiring behavioural change on Africa’s roads, using advanced telematics to monitor driving behaviour and rewarding drivers with Safe Driving Points that can be exchanged for shopping vouchers for the most in-demand retail outlets, fuel, cinema and concert tickets, and other exciting experiences.

ETAP Takaful is now available on the ETAP app, and the company hopes to encourage more people to access the many benefits that come with their app and enable more enjoyable driving experiences.

• For more information, please visit: www.etapinsure.com.

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