Yuppiechef duo invests in Livecopper building fixtures

Andrew Smith and Shane Dryden, co-founders of the South African e-commerce platform Yuppiechef, have made a significant move in the investment arena through their investment vehicle, Moa Holdings.

The dynamic duo has acquired an equity stake in Livecopper, a leading supplier of building fixtures catering to industry professionals across the country. This strategic investment promises to propel Livecopper’s growth trajectory and broaden its product offerings, while harnessing the e-commerce and retail expertise of Smith and Dryden.

Smith expressed their enthusiasm, stating, “We are excited to invest in Livecopper and to partner with its talented team. Livecopper is a well-established company with a strong reputation for quality and customer service. We believe that Livecopper has the potential to be a major player in the building fixtures industry, and we are committed to helping the company achieve its full potential.”

This investment not only brings financial resources but also invaluable industry insight and experience. Smith and Dryden, who have a proven track record in e-commerce and retail sectors, are well-equipped to guide Livecopper toward becoming a dominant force in the building fixtures sector.

Livecopper, founded in 2012 by Alf Allingham and Andrew Davies, has established itself as a one-stop e-commerce platform for industry professionals seeking building fixtures, encompassing lighting, plumbing, and sanware.

Beyond its wide array of products from leading brands, Livecopper offers value-added services such as sourcing, plan reading, and lighting design. The synergy with Moa Holdings is poised to elevate Livecopper’s offerings further.

Alf Allingham, managing director of Livecopper, expressed confidence in the partnership, saying, “We are confident that Andrew and Shane are the right people to help drive Livecopper in our future plans. They have a proven track record of success in the e-commerce and retail sectors, and they share our commitment to customer service and quality. We are excited to work with them to grow Livecopper and to meet the needs of our customers.”

With Smith and Dryden’s combined experience in e-commerce and traditional brick-and-mortar retail outlets, Livecopper anticipates an expanded sales offering in the near future.

This investment marks another milestone for Smith and Dryden, who co-founded Yuppiechef in 2006 and have demonstrated a consistent commitment to innovation and exceptional customer service. In 2021, Yuppiechef was acquired by Mr Price Group, further solidifying their reputation in the industry.

The partnership between Moa Holdings and Livecopper signifies a strategic alliance aimed at redefining the landscape of the building fixtures industry in South Africa, promising a bright future for both parties involved. As Livecopper embarks on its journey of expansion and evolution, the South African market can expect innovative solutions and an enhanced customer experience in the field of building fixtures.

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