EXAH & Lucky Beard to transform business engagement

In a move set to shake up the way businesses approach marketing and customer engagement, EXAH, a leading Salesforce implementation partner, has joined forces with Lucky Beard, a design, strategy, research and results driven marketing specialist firm.

This strategic partnership is poised to reshape business strategies, customer interactions, and data-driven decision-making, addressing industry challenges related to accountability, data utilisation, and delivering tangible business value.

Many businesses still rely on superficial metrics like email opens and impressions to gauge their marketing effectiveness. However, this collaboration aims to shift the focus towards meaningful KPIs directly influencing the bottom line of businesses.

Mark Schefermann, co-founder and chief strategy officer at Lucky Beard, emphasised the need to move away from traditional agency-client relationships.

He stated, “Success should be measured by the real impact on a client’s business. We are excited to provide clients with a comprehensive solution that enhances accountability and operational efficiency. Salesforce Marketing Cloud enables personalisation at scale, giving our clients a significant edge over the competition.”

Juan Venter, solution architect at EXAH and Salesforce Marketing Cloud specialist, highlighted the potential of this customer-centric approach.

“Conversion rate optimisation is the future. By empowering clients with strategies linking client engagements to financially relevant outcomes, we can help them turn more leads into customers without increasing advertising budgets. Through our partnership, we guide businesses throughout the entire client lifecycle, ensuring ROI growth at every stage.”

Gareth Collins, CEO of Lucky Beard’s Communications Agency offering, expressed his enthusiasm, stating, “We are uniquely placed to build brands, stimulate demand, maximise conversion effectiveness, and build lifetime customer value. Clients are seeking end-to-end data-led solutions, and with EXAH, we can deliver precisely that.”

Collaborating closely with clients, EXAH specialises in extracting valuable insights from complex datasets across various sectors, including fintech, insurance, manufacturing, retail, medical, and marketing. Notably, it has been recognised by Salesforce as the Overall Implementation Partner of the Year for three consecutive years (2021, 2022, 2023).

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