Nigerian online shopping portal DealDey acquired by Ringler Africa

Ringier Africa Deals Group has today announced its acquisition of DealDey, one of Nigeria’s biggest online shopping platforms.

Ringier, a joint venture between Swiss Ringier Africa and South Africa’s Silvertree Internet Holdings, also grabbed DealDey’s couponing platform Promohub and discovery platform Lyf — both part of the larger company.

This move also comes after Silvertree’s South African acquisition of Pricecheck — a price comparison website based in South Africa.

“The DealDey team is excited about joining forces with the newly-formed Ringier Africa Deals Group,” explained company CEOs Kehinde Oriola and Etop Ikpe.

“It offers great opportunities as DealDey brings a wealth of experience in technology, merchant management and consumer behaviour in Nigeria – and we will be leveraging the Ringier Africa portfolio in marketing, classifieds and media as well as Silvertree’s e-commerce expertise towards supporting the sustainable growth of the group.”

The DealDey platform currently boasts over one million users, with 15 000 merchants and 20 000 verified businesses listed.

Ringier’s plans for DealDey includes a focus on nurturing the growing African ecommerce industry, according to Silvertree’s co-managing director, Paul Cook: “Our focus will be on rapid but sustainable growth, as Africa’s e-commerce industry starts to mature and consumers look for world-class offerings, excellent customer service and great deals.”