How OneDayOnly grew its eCommerce business

Local eCommerce giant OneDayOnly has been operating for 11 years and has shared its steps to success with us at Ventuerburn. 

 OneDayOnly provides insight into the steps that it took to reach its astounding success as an eCommerce business

The business was registered in January 2009 but took a year until it was officially ready to (soft) launch with the first deal in April 2010. The eCommerce business has grown to become synonymous with being labelled as a giant in the sector.

OneDayOnly provides insight into the steps that it took to reach its astounding success as an eCommerce business.

Phases that led to success

The “whatever it takes” phase

Year 1 – Year 2 – The first mission was to find a product for the site that could be sold in one day. Once this was a success the business had to do everything manually – from packaging the order, printing the invoice, cutting out the address, and sticking it directly onto the product box. In the very beginning, a large number of customer queries were anything over 25. 

The “taking shape” phase

Year 3 – OneDayOnly’s systems and process rollout took some time to set up. The employee count grew and the business purchased much-needed additional warehouse space.

The “quirk meets corporate” phase

Year 4 – Year 6 – At this point, the level of growth required some strategic structure. Formal ‘office hours’ were introduced and departments within the business were defined. The volume of daily deals was increasing so, by default, so were the volume of deliveries.

The “we’re quite big now” phase

Year 7 – Year 10 – People started recognising the name ‘OneDayOnly’. The number of daily deals sold and dispatched tipped over 1,000, which was the same amount the business was processing per month in its early phase.

We focused on establishing good relationships and partnerships with great local and international brands.

 The “here and now” phase

Year 11 – OneDayOnly managed to stay agile as we navigated our way through COVID-19 waters maintaining a consistent level of growth, increasing the team, and expanding our Johannesburg and Cape Town warehouses. The business continues to push the envelope by selling trendy apartments within hours of the deals going live on our site.

“Understanding what people want to buy, and when they want them is one of the strengths of the business. The thrill of what we do is waking up every day and facing new opportunities and new challenges that push us to be better. This year’s focus will be on people, customers, suppliers and staff. We will place an internal focus on training and development which will prioritise the business to be able to adapt to the digital and service needs of the customers,” explains OneDayOnly.

This article was written by OneDayOnly. 

Featured image: Supplied