Temu Survey Reveals Price is King for South Africans

Just one year after its launch in South Africa, Temu has become a major player in the country’s e-commerce landscape, reshaping how South Africans shop online. According to a recent survey conducted by News24 with support from Temu, 1 in 3 South Africans has used the platform, and nearly 40% of users are active on a monthly basis.

The survey, which polled 1,700 South African consumers, highlighted Temu’s appeal as a direct-from-factory platform that prioritizes affordability, trust, and accessibility. The findings reveal how the company has rapidly gained popularity, empowering consumers to save more while improving access to high-quality products.

A Platform Built on Affordability

One of Temu’s standout features is its affordability, a quality recognized by 81% of its users. According to the survey, 46% of respondents reported saving more than half of their usual shopping budget by using the platform. This cost-effective approach has created a loyal customer base, with 77% of users stating they would recommend Temu to friends and family.

“We are incredibly grateful for the trust and support from our consumers in South Africa, a vibrant and dynamic market,” said a Temu spokesperson. “As we celebrate our first anniversary here, we remain committed to offering unbeatable prices on quality products and refining our services to enhance the shopping experience.”

What South Africans Are Buying on Temu

Temu offers a diverse range of products that resonate with the South African market. According to the survey, the most popular categories include:

• Electronics and appliances: 41%.
• Home décor and furnishings: 37%.
• Kitchenware: 32%.
• Jewelry: 31%.

Additionally, 45% of respondents recognized Temu’s ability to provide premium products at competitive prices. By blending affordability with quality, the platform caters to a wide range of needs and preferences.

E-Commerce Growth and Consumer Behavior

Temu’s success mirrors the rapid growth of e-commerce in South Africa. The survey found that 64% of respondents are shopping online more frequently compared to a year ago. Key drivers include:

• Convenience: 72%.
• Price comparison tools: 56%.
• 24/7 shopping access: 53%.
• A wider product range: 51%.

For South African shoppers, price remains the top priority, with 65% stating it is the most important factor when making a purchase. Temu’s direct-from-factory model eliminates middlemen, offering products at significantly lower prices without compromising on quality.

Redefining Online Shopping in South Africa

Temu’s innovative business model is more than just a marketplace; it’s a tool for improving the quality of life for South African consumers. By providing budget-friendly options across a wide range of product categories, the platform has become a trusted partner for millions of shoppers.

As Temu celebrates its first anniversary, its success underscores the potential for e-commerce to drive meaningful change in South Africa. With its focus on affordability, quality, and customer satisfaction, Temu is setting a new standard for online shopping in the region.