Prezence Digital set to launch student mentoring initiative

South African digital agency, Prezence Digital has announced that it will soon be launching a project it calls the 10Teams/10Brands/10Grand initiative. Established in the UK in 1998, Prezence Digital expanded into South Africa in 2002.

The agency, which originally focused on the South African music and movie industries, evolved into the digital sphere with services such as mobi, web, digital campaign management, social media and, more recently, apps.

Recently, Prezence Digital made headlines for its wildly successful MandelaStory campaign, with the endorsement of the Nelson Mandela Foundation, to celebrate Nelson Mandela’s 94th birthday. The campaign featured on CNN, ITN and leading tech site Mashable.com.

This new project from Prezence (the 10Teams/10Brands/10Grand initiative) will see it partnering with non-profit social initiatives to create teams that will mentor ten student teams who will each be tasked with creating a digital campaign for ten deserving charities. The winning team, as chosen by Prezence Digital, will receive R10 000 to be shared amongst the team members. From the winning team, the most deserving member, as decided by that team’s mentor, will receive a highly sought after internship with Prezence Digital.

Prezence Digital CEO, Prakash Patel said: “Prezence Digital has evolved and thrived over the past 10 years thanks to a maverick spirit and understanding intuitively how to deliver digital solutions that work for our clients by attracting the most creative digital talent in South Africa. It made sense to us that the best way to celebrate our birthday was to create an opportunity for the next generation of talent to flex their creative muscles.”

The initiative marks the agency’s 10th anniversary in the industry.