Advertising & Marketing

Agency acquisition frenzy: Now Deloitte snaps up UX agency

Deloitte’s digital arm, Deloitte Digital, has made its first acquisition in the South African digital space, with a 100% buyout of Cape Town-based user…

SAP Startup Focus will bring SAP HANA workshops to Cape Town startups

The SAP Startup Focus program is just around the corner, with over sixty startups already registered for the Big Data-orientated event. Taking place in…

Want to give your startup a tactical edge? Go paperless from the start

In an age dominated by technology, why are we still seeing businesses – and startups especially – printing, copying, faxing, scanning and then filing…

Pete Case on Gloo being acquired by Ogilvy: ‘this is us getting even deeper’

The big news in the digital agency space this week is the acquisition of Gloo by Ogilvy & Mather. It’s a massive coup for…

WPP acquires Gloo through Ogilvy & Mather

Advertising giant WPP has acquired Gloo, one of South Africa’s largest digital agencies, through its flagship marketing communications network Ogilvy & Mather. Gloo has…

Tiphub hosts inaugural Diaspora Demo Pitch Competition

Tiphub, the mentorship-driven accelerator and business consultancy that develops and supports seed-stage technology and social impact ventures within the African diaspora, has announced its…

SweepSouth is the lean cleaning company your home has been looking for

The next wave of ecommerce is very definitely service oriented. Apart from the group of taxi and online entertainment focused services, just a few…

Mobile Payment Solution ‘Flous’ to hit Egypt, world’s first Arabic mobile wallet

MasterCard, National Bank of Egypt (NBE) in conjunction with mobile network Etisalat, are bringing the mobile payment wallet, “Flous” to Etisalat Egypt’s subscribers. Using…

WPP confirms Native acquisition

It has been confirmed that global advertising powerhouse WPP is buying digital agency Native, a story Ventureburn first reported on in September last year….

wiGroup: the total mobile POS package

Mobile payments and transactions is a huge market, especially in South Africa and Africa where people are more likely to have an internet-connected phone…

TechInBraam: Johannesburg’s new tech hub is ready to roll

We’ve mentioned the tech renaissance happening in Johannesburg’s Braamfontein suburb in our recently compiled startup guide. The initiatives aimed at tech innovation in the…

Adfu partners with social network Yookos to extend reach in Africa

Adfu, online marketing company situated in Johannesburg, has recently partnered with Yookos which is the popular Africa-born social network site. The partnership aims to…

Premier news site Daily Maverick offers qualifying startups free advertising

At a time when many online newsrooms are shuttering their content behind paywalls in the wake of trickling advertising revenues, one of South Africa’s…

Startup marketing: 7 ways to sell your startup with no budget

As a startup, trying to get your company in the minds of consumers and investors, life can be difficult. Chances are you have no…

Ogilvy & Mather acquires a majority share in SA mobile marketing company

This is big. Marketing giant Ogilvy & Mather South Africa (O&M SA) today announced that it has acquired a majority share in SA mobile…

The opposite test: how to tell if your business is worth talking about

The way most businesses talk about their advantages is so boring. How many companies are “the best”, “faster”, “biggest”, “most trusted”, and so on?…

3 key online marketing tips for startups

If you are building a consumer internet business, you have probably spent 90 percent of your time on product development, building a team, chasing…

Trend watching, market intelligence and research online portal TREND. launches

TREND., launched last week, will track and publish consumer data and trends across the media, advertising and marketing communications industry. Visitors can look forward…

Howzit MSN partners with Ad Dynamo to help brands advertise in Nigeria

Howzit MSN is partnering with advertising network Ad Dynamo to monetise its growing traffic in Nigeria. The partnership allows brands to reach Nigerian consumers…

WPP wants a slice of Native? [RUMOUR]

Memeburn sources can reveal that the world’s largest advertising and PR conglomerate WPP has been sniffing around high-profile digital agency Native with a view…

5 thoughts on writing great press releases

Michelle and I attended a Silicon Cape event this week where Sarah Rice shared her experiences as a public relations consultant for rock-star companies…

WPP’s buying spree shows a thirst for digital marketing startups

WPP, the world’s largest advertising and marketing group, is on a buying spree, reports the Financial Times. Who says there is no M&A any…

Every company is a media company

For many years I’ve been saying that every company is a media company and writing about what that means, as well as its importance…

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