Last week, local airline FlySafair trended on social media as it launched its R8 sale. But how many tickets did the airline sell as…
The launch of TikTok Business SA means a new age for SME advertising
Consumer behaviour is ever-changing, but several changes we’ve seen recently have and will alter the way brands do business and approach advertising. For one,…
8 factors to consider before you advertise your SME [SPONSORED]
Advertising your small and medium-sized enterprise (SME) is not something you should just jump into. You work hard for your money and you need…
Vouch wants to change the face of mobile advertising in SA
South Africa’s mobile space is becoming more and more exciting. With a growing middle class and cheaper hardware diversifying the market, the country should…
Catching the eye — online marketing is about starting a conversation
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…
