advertising

Google leverages AI to combat threats in digital advertising

As the world increasingly relies on digital platforms for information and commerce, Google is doubling down on efforts to maintain a safe and trustworthy…

Amazon is in prime position to disrupt South Africa’s digital advertising landscape

Ever since rumours first started circulating about Amazon entering the South African ecommerce market, most of the speculation has been focused on how the…

The launch of TikTok Business SA means a new age for SME advertising

Consumer behaviour is ever-changing, but several changes we’ve seen recently have and will alter the way brands do business and approach advertising. For one,…

The Creative Counsel incubator to support transformation in SA

South Africa’s largest advertising and marketing agency The Creative Counsel (TCC) has launched an incubator to support transformation in the industry. Five black-owned startups…

What can brand researchers learn from startups?

Startups are trending. But it’s not only because they’re seen as cool. Rather, it’s their ability to go from an idea or concept to…

8 factors to consider before you advertise your SME [SPONSORED]

Advertising your small and medium-sized enterprise (SME) is not something you should just jump into. You work hard for your money and you need…

Vouch wants to change the face of mobile advertising in SA

South Africa’s mobile space is becoming more and more exciting. With a growing middle class and cheaper hardware diversifying the market, the country should…

Catching the eye — online marketing is about starting a conversation

Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential…

5 massive PR lessons learned from working with startups in Africa

I’ve been involved with tech companies and startups in Africa for the past 15 years, and have seen some major success stories that have…

Some sage entrepreneurial advice from ‘Mad Men’

Mad Men. Who doesn’t love this show? There are a number of lessons that this show can teach people in the advertising and marketing…

Surviving the great dot.con

As Google embraces the stock exchange, many dot.com kids are rubbing their hands with glee at what could signal a return of the good times. Matthew Buckland has been through dot.boom and dot.bomb and spent lots on expensive therapy to forget it all, but here he reminisces.

Broadband Africa Forum 2024

South Africa’s Deskless Workers: A Workforce Under Strain

How AI is Rewriting Urban Planning in Developing Regions

Microsoft launches new Surface devices in new AI era

Honor Magic V3 launches, four things to know

Honor Magic V3, a Guinness world record attempt

German luxury cars require a rethink for China

Trump wins – Tesla goes beyond $1 Trillion

Vivo update – a big safety gain