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As Google embraces the stock exchange, many dot.com kids are rubbing their hands with glee at what could signal a return of the good times. Matthew Buckland has been through dot.boom and dot.bomb and spent lots on expensive therapy to forget it all, but here he reminisces.
When the internet arrived, people screamed let’s make lots of money. This new, interactive medium had the ability to deliver content to audiences in innovative ways and make money at the same time. Content would suck readers in, went the theory, and communities would form around these content genres. E-commerce areas would then be built around relevant content and wham bam thank you Ram, your community interacts and you have dotcom dollars.
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole….
During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were…
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