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Ecommerce

  • 5 security tips for anyone wanting to start an ecommerce store

    An increasing number of people with an entrepreneurial mindset are setting up ecommerce sites, thanks to increased access to the Internet and mobile services, a growing middle class and the availability of online tools that are easy to use. A McKinsey & Company report recently revealed that ecommerce could account for 10% of retail sales in Africa's largest economies by 2025. Unfortunately, this growth is also attracting the interest of cyber criminals, ready to take advantage of unsuspecting Small & Medium Business owners. But if you use the right tools - setting up an online store can be incredibly...

  • Is EFT the new payment comeback kid?

    Electronic Fund Transfers (EFT) may be one of the older payment methods on the block, but thanks to fraud and crime they are experiencing a revival. As technology platforms evolve to make EFTs more easily managed by users and merchants alike, they are growing in popularity. EFT payments are also more cost-effective and break down significant barriers to entry. A recent 2015 Ipsos survey examined some of the drivers and barriers that impacted online shopping around the world. The survey found that 22% of South African internet users have made purchases using EFT as their preferred payment, with this...

  • The 12 steps to starting the ecommerce store you want

    Even though ecommerce only makes up one percent of retail sales in South Africa, it’s still a big and booming industry. You may want to start selling your wares online, or have a great idea for a store. Question is, where do you even get started? Starting an online store is actually quite easy, but maintaining it is another beast altogether. It’s not just about slapping a plug-in onto a WordPress site and going for it. As is the case with any company, there are a few more steps to take into account when making your dream store. 1. Make sure...

  • SID Instant EFT launches next version of its payment solution

    Startups with ecommerce stores may want to consider EFT payments for their products. Transaction gateway company SID Instant EFT has announced a new version of its solution. The new system -- dubbed SID 2.0 -- allows for compatibility across more devices and a responsive design. Customers will also no longer have to longer have to download the SID application in order to complete a transaction. "Together, our goal is to provide the SID payment service to each and every e-commerce website in South Africa. Ultimately, this will ensure that South African consumers always have a secure payment alternative available to them when...

  • Ecommerce site stagnating? You might be making these common mistakes

    Most online merchants focus on listing as many products on their website rather than focusing on their website’s ranking on search engines. This is the prime mistake merchants make and it ends up costing more than using traditional methods. If you are contemplating on using an ecommerce website to market your products and services, there are a few SEO mistakes you should avoid. Lack of Product Descriptions No matter what you wish to offer on your website, content is always king. It is what contains the relevant keywords that search engine crawlers look for when ranking a website. The complete...

  • 10 great merchant account providers (that aren’t PayPal and Google Wallet)

    When your ecommerce dreams are new and you aren’t yet sure how to run an online store, it makes sense that you would use the most popular online payment services providers on the web. Indeed, Paypal and Google Wallet offer some interesting and exciting merchant services when you have no clue what you need or how you want your shop to function. However, after a few months, most people in the ecommerce industry become frustrated with the titans of the internet: Paypal is outrageously expensive, Google’s customer service is atrocious, and both have clunky interfaces that rarely mesh well...

  • 8 key factors affecting your ecommerce platform’s SEO

    For each and every website owner, SEO is the most critical aspect. However, very few know its importance as far as ecommerce marketplaces are concerned. Studies have suggested that 44% of all online purchases begin with an online search. This means that every other order placed on your ecommerce store originates from search results. Despite this, most business owners are not aware of necessary SEO features while looking for an ecommerce platform. While some of these platforms offer just basic SEO features, others charge a premium for add-on options. Why is SEO important for ecommerce platforms? Let us look at an example...

  • 3 lessons learned from revolutionary changes in the ecommerce space

    With ecommerce rates increasing each year and becoming such a large part of the economy, a tipping point is fast-awaiting many retailers. Ecommerce in 2016 is set for a major revolution. People love to shop. People especially love to shop online because of the comfort it gives them to shop where everything is accessible anytime and anywhere. This access is exceptional - and not just for shoppers. Retailers also get 24/7 access to their customers, residing in different corners of the world. As a result, ecommerce has significantly changed the business model and revised the way shoppers approach...

  • 4 Ecommerce strategies for reaching a newly defined middle-class

    The Dot-com bubble at the turn of the century was part of a new focus on technology in the digital age. Today we take for granted that we can check our email, keep up to date with our family and friends, and even complete entire assignments for work from a small rectangle that fits in the palm of our hand. Information that used to take hours of research in a library to acquire is now available through a 2.7 second Google search. We are in a new age of instantaneous information, and as the economy shifts to compensate for these...

  • What are the benefits of ecommerce for your business

    Ecommerce is the activity of doing business activities on the Internet. It refers to buying and selling products and services on the Internet through a website. Ecommerce is short for electronic commerce. Also known as an online store, an ecommerce website has features that make it easy for customers to browse for products, pick them out, put them into a trolley, and then pay for them at checkout. Many people are moving from physical stores to buy goods and services on the Internet. Today, 60% of shoppers in developed countries go to the Internet to buy goods and services. This...