• BURN MEDIA
    • Memeburn
      Tech-savvy insight and analysis
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Motorburn
      Because cars are gadgets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

Ecommerce

  • 10 great merchant account providers (that aren’t PayPal and Google Wallet)

    When your ecommerce dreams are new and you aren’t yet sure how to run an online store, it makes sense that you would use the most popular online payment services providers on the web. Indeed, Paypal and Google Wallet offer some interesting and exciting merchant services when you have no clue what you need or how you want your shop to function. However, after a few months, most people in the ecommerce industry become frustrated with the titans of the internet: Paypal is outrageously expensive, Google’s customer service is atrocious, and both have clunky interfaces that rarely mesh well...

  • 8 key factors affecting your ecommerce platform’s SEO

    For each and every website owner, SEO is the most critical aspect. However, very few know its importance as far as ecommerce marketplaces are concerned. Studies have suggested that 44% of all online purchases begin with an online search. This means that every other order placed on your ecommerce store originates from search results. Despite this, most business owners are not aware of necessary SEO features while looking for an ecommerce platform. While some of these platforms offer just basic SEO features, others charge a premium for add-on options. Why is SEO important for ecommerce platforms? Let us look at an example...

  • 3 lessons learned from revolutionary changes in the ecommerce space

    With ecommerce rates increasing each year and becoming such a large part of the economy, a tipping point is fast-awaiting many retailers. Ecommerce in 2016 is set for a major revolution. People love to shop. People especially love to shop online because of the comfort it gives them to shop where everything is accessible anytime and anywhere. This access is exceptional - and not just for shoppers. Retailers also get 24/7 access to their customers, residing in different corners of the world. As a result, ecommerce has significantly changed the business model and revised the way shoppers approach...

  • 4 Ecommerce strategies for reaching a newly defined middle-class

    The Dot-com bubble at the turn of the century was part of a new focus on technology in the digital age. Today we take for granted that we can check our email, keep up to date with our family and friends, and even complete entire assignments for work from a small rectangle that fits in the palm of our hand. Information that used to take hours of research in a library to acquire is now available through a 2.7 second Google search. We are in a new age of instantaneous information, and as the economy shifts to compensate for these...

  • What are the benefits of ecommerce for your business

    Ecommerce is the activity of doing business activities on the Internet. It refers to buying and selling products and services on the Internet through a website. Ecommerce is short for electronic commerce. Also known as an online store, an ecommerce website has features that make it easy for customers to browse for products, pick them out, put them into a trolley, and then pay for them at checkout. Many people are moving from physical stores to buy goods and services on the Internet. Today, 60% of shoppers in developed countries go to the Internet to buy goods and services. This...

  • Nigerian online shopping portal DealDey acquired by Ringler Africa

    Ringier Africa Deals Group has today announced its acquisition of DealDey, one of Nigeria's biggest online shopping platforms. Ringier, a joint venture between Swiss Ringier Africa and South Africa's Silvertree Internet Holdings, also grabbed DealDey's couponing platform Promohub and discovery platform Lyf -- both part of the larger company. This move also comes after Silvertree's South African acquisition of Pricecheck -- a price comparison website based in South Africa. "The DealDey team is excited about joining forces with the newly-formed Ringier Africa Deals Group," explained company CEOs Kehinde Oriola and Etop Ikpe. "It offers great opportunities as DealDey brings a wealth of experience in technology, merchant management and...

  • How your ecommerce company can oust Amazon

    Ecommerce is in vogue. According to eMarketer, it will account for almost nine percent of total retail sales by 2018, up from 5.9% in 2014. And by 2019, ecommerce spend is set to surpass US$3 trillion. But with Amazon currently snatching "23% market share of online retail sales," it may seem like a behemoth to beat. Customers go straight to the site for everything from laundry detergent to sports memorabilia. And with thousands of options for each product, Amazon is killing the search game. It was brilliant from the get-go at building reviews, crafting fresh content, and creating SEM-friendly product...

  • 4 new ecommerce trends you should be aware of

    There are a lot of different ways to earn money online. In fact, many traditional jobs are now transitioning to a virtual environment, which means that the methods a person can use to earn money via the web are almost endless. Of course, some methods are easier to break into than others. For example, one of the fastest and most straightforward ways to earn money via the internet is through trading and investments. Forex is one, but a better avenue is binary options. According to 24option, binary option trading consists of short term investments in which you “bet” on how...

  • Logistics: the backbone of South Africa’s ecommerce boom

    South African ecommerce is in a better place today than at any other time in its history. According to research released by PayPal earlier this week, online shopping in South Africa is expected to reach R37-billion this year and to jump to R46-billion in 2017. While much of that growth has been fueled by increased spend digital goods, such as apps, ebooks, digital music, films and videos, we're also buying a larger number of physical goods -- including fashion and consumer electronics. While a number of factors have driven growth across all these sectors, the rise in sales of...

  • Top ecommerce strategies for customer acquisition and retention

    In the last couple of years, we've seen a major shift in focus among ecommerce merchandising sites. Up until about the year 2011, most sites focused on new customer acquisition. Now, the focus has been diverted towards retaining their customers. A major reason for this change is the recession in the late '00s, which prompted many companies to make dramatic cuts to their marketing budget. Without an appropriate marketing budget needed to reach out to new customers, retail companies developed ways to keep the customers they already had. Additionally, the recession highlighted the frivolous method of trying to keep up...