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Ecommerce

  • eCommerce MoneyAfrica Confex kicks off in Cape Town

    Ventureburn recently attended the third annual eCommerce MoneyAfrica Confex in Cape Town, featuring a range of notable speakers. Ventureburn editor Graham van der Made chaired the morning session, as well as a panel on the potential for ecommerce in the South African and larger African markets. The morning session covered Uber and Airbnb's global success, and various digital strategies that companies could incorporate to keep up with their customers. Luke McKend, country director for Google SA, was the first speaker, covering the importance of mobile in e-commerce. The eCommerce MoneyAfrica Confex aims to cover a wide-variety of issues and solutions facing e-commerce "I'm doing all these different things with...

  • Is your Magento store breathing easy? This infographic has the answer

    Magento is a massively-popular open-source ecommerce software suite we've covered extensively here on Ventureburn. And while many may know what it is and how to get the best out of it, there are always a few more things we can learn (that's true about most things, in fact). Read more: Magento, Shopify, WooCommerce: which ecommerce platform works for you? With that said, the team over at MoFluid put together a great infographic for those users who just can't seem to diagnose problems within their ecommerce store. Entitled "How Healthy is my Ecommerce Store?" the graphic takes users through various stages of diagnosing...

  • 5 security tips for anyone wanting to start an ecommerce store

    An increasing number of people with an entrepreneurial mindset are setting up ecommerce sites, thanks to increased access to the Internet and mobile services, a growing middle class and the availability of online tools that are easy to use. A McKinsey & Company report recently revealed that ecommerce could account for 10% of retail sales in Africa's largest economies by 2025. Unfortunately, this growth is also attracting the interest of cyber criminals, ready to take advantage of unsuspecting Small & Medium Business owners. But if you use the right tools - setting up an online store can be incredibly...

  • Is EFT the new payment comeback kid?

    Electronic Fund Transfers (EFT) may be one of the older payment methods on the block, but thanks to fraud and crime they are experiencing a revival. As technology platforms evolve to make EFTs more easily managed by users and merchants alike, they are growing in popularity. EFT payments are also more cost-effective and break down significant barriers to entry. A recent 2015 Ipsos survey examined some of the drivers and barriers that impacted online shopping around the world. The survey found that 22% of South African internet users have made purchases using EFT as their preferred payment, with this...

  • The 12 steps to starting the ecommerce store you want

    Even though ecommerce only makes up one percent of retail sales in South Africa, it’s still a big and booming industry. You may want to start selling your wares online, or have a great idea for a store. Question is, where do you even get started? Starting an online store is actually quite easy, but maintaining it is another beast altogether. It’s not just about slapping a plug-in onto a WordPress site and going for it. As is the case with any company, there are a few more steps to take into account when making your dream store. 1. Make sure...

  • SID Instant EFT launches next version of its payment solution

    Startups with ecommerce stores may want to consider EFT payments for their products. Transaction gateway company SID Instant EFT has announced a new version of its solution. The new system -- dubbed SID 2.0 -- allows for compatibility across more devices and a responsive design. Customers will also no longer have to longer have to download the SID application in order to complete a transaction. "Together, our goal is to provide the SID payment service to each and every e-commerce website in South Africa. Ultimately, this will ensure that South African consumers always have a secure payment alternative available to them when...

  • Ecommerce site stagnating? You might be making these common mistakes

    Most online merchants focus on listing as many products on their website rather than focusing on their website’s ranking on search engines. This is the prime mistake merchants make and it ends up costing more than using traditional methods. If you are contemplating on using an ecommerce website to market your products and services, there are a few SEO mistakes you should avoid. Lack of Product Descriptions No matter what you wish to offer on your website, content is always king. It is what contains the relevant keywords that search engine crawlers look for when ranking a website. The complete...

  • 10 great merchant account providers (that aren’t PayPal and Google Wallet)

    When your ecommerce dreams are new and you aren’t yet sure how to run an online store, it makes sense that you would use the most popular online payment services providers on the web. Indeed, Paypal and Google Wallet offer some interesting and exciting merchant services when you have no clue what you need or how you want your shop to function. However, after a few months, most people in the ecommerce industry become frustrated with the titans of the internet: Paypal is outrageously expensive, Google’s customer service is atrocious, and both have clunky interfaces that rarely mesh well with...

  • 8 key factors affecting your ecommerce platform’s SEO

    For each and every website owner, SEO is the most critical aspect. However, very few know its importance as far as ecommerce marketplaces are concerned. Studies have suggested that 44% of all online purchases begin with an online search. This means that every other order placed on your ecommerce store originates from search results. Despite this, most business owners are not aware of necessary SEO features while looking for an ecommerce platform. While some of these platforms offer just basic SEO features, others charge a premium for add-on options. Why is SEO important for ecommerce platforms? Let us look at an example...

  • 3 lessons learned from revolutionary changes in the ecommerce space

    With ecommerce rates increasing each year and becoming such a large part of the economy, a tipping point is fast-awaiting many retailers. Ecommerce in 2016 is set for a major revolution. People love to shop. People especially love to shop online because of the comfort it gives them to shop where everything is accessible anytime and anywhere. This access is exceptional - and not just for shoppers. Retailers also get 24/7 access to their customers, residing in different corners of the world. As a result, ecommerce has significantly changed the business model and revised the way shoppers approach...

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