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Entrepreneurship

  • 7 things to consider before hiring your first employee

    Your employees are the ones who will take your ideas and turn them into reality. To start, you may be running things by yourself or you may have a small team of partners, but as your business moves to formally launch, you’ll need to hire your first employee (which isn’t easy). This is a critical time for your business, and your choices could have a massive impact on how the first few years of your enterprise play out, so it’s not a decision you should take lightly. So what exactly should you be considering when you make the move to...

  • Marketing plans: the overlooked Holy Grails of startups

    The majority of startups are doomed to fail before they ever launch. Don't let this reality discourage you, because there are a number of things you can do to improve your odds of success. Keet Van Zyl recently published a compelling article for Ventureburn on things entrepreneurs can you do differently. Startups often overlook the importance of marketing Zyl's article included quotes from several seasoned entrepreneurs, including Brett Commaille of AngelHub Ventures and Arlene Mulder of WeThinkCode. They all shared some excellent feedback, but none of them mentioned one of the biggest causes of failure: the lack of a solid marketing...

  • Swimming in the Shark Tank: an interview with Marnus Broodryk

    Entrepreneurial series Shark Tank SA is made up of an incredibly successful panel of entrepreneurs. Ventureburn sat down with one of the judges, Marnus Broodryk to discuss his journey with the show as well as his take on entrepreneurship today. This self-made millionaire embarked on a journey much like any other entrepreneur. He worked hard, sacrificing most of his childhood to put himself through school. Today, he's been responsible for many successful ventures and has consulted with companies listed on the Johannesburg Stock Exchange as well as the New York Stock Exchange. Presently, he sits on a panel of judges known...

  • Entrepreneurs: what advice would you give yourself 10 years ago?

    We are generally very quick to give advice to others, but don’t always follow this advice ourselves. In a recent post, Brad Feld warned against the dangers of short-term entrepreneurial thinking and explained why he is looking forward to 2025. Fast Company shared 6 things you’re doing that you’ll seriously regret in 10 years. So what advice would you give your younger self if you could go 10 years back in time? Personally, I would go tell myself: "It is great to have a sense of urgency to act, but the to wait a bit should also be...

  • 6 ways you are neglecting revenue as your bottom line

    Starting a business will pull you in dozens of directions at once. Exterior forces will demand your attention' from the employees you have working under you to the partners, investors, and mentors who pressure you to make certain decisions. To make matters worse, most entrepreneurs have “shiny object syndrome,” jumping from new idea to new idea while occasionally neglecting work on some of the most important fundamentals. There's a serious chance you're jeopardising the future of your company if you're neglecting revenue as your bottom line. Fortunately, this is your chance to correct your habits. Why revenue is so important It should...

  • The 10 books that inspired me to build a unicorn company

    I admit it. I’m an online ‘snack’ addict. After all, with the digital era has come an endless selection of cheap, easy and addictive pieces of online content for us to readily consume: tantalising Buzzfeed-y headlines, irresistible top-10 lists (like this one), teaser photos of your friend’s latest vacation album on Facebook, etc. When it comes to content, snacking is fun, but it shouldn’t replace full meals. We need to remember to consume long, nourishing content from time to time. Numerous studies have proven that reading can improve brain function; some have even suggested they can make you a better person....

  • Shoot for the moon: how venture capitalists think

    Shoot for the moon, reach for the stars. Entrepreneurs are often the pilots of such inconceivable projects, but many times it's the cash fuel injection that gets them there. Last week at the venture capital (VC) conference Moment 2016 in Tokyo, panellists David Lee from Refactor Capital, Craig Sherman from Meritech Capital Partners, and moderator Gen Isayama of World Innovation Lab spoke about how to identify rockets before liftoff. "The impact from a society impact should be numbered into terms of a thousand 'X'," says David. While home run deals are more about making money, moonshots don't just make money,...

  • 5 disastrous mistakes entrepreneurs need to avoid in business blogging

    The primary objective of a business blog is to create valuable resources for your target audience, which will, in turn, make them interested in your business. Today, it is regarded as one of the core components of inbound marketing strategy. Having a business blog not only enhances brand awareness, but also helps you generate more inbound links, indexed pages, leads, and conversions. Business blogging can be extremely productive if done right. Like every other business initiatives, there is a right approach of maintaining a successful business blog and, quite obviously, a wrong way as well. While many businesses are starting to...

  • 7 easy ways entrepreneurs can reach the state of unfuddle

    WrkRiot, a startup caught up in chaos and claims of forged wire transfers, fake records, late payments, and borrowing money from employees, recently collapsed in spectacular fashion. While WrkRiot is an extreme example, it wouldn’t be far off the mark to say that startups are synonymous to chaos and crisis. You often hear stories about startups failing, founder fatigue, funding problems, and as Trudeau Sr. would have said, general fuddle duddle ups. However, there are some easy ways startup owners can avoid, well, fuddle duddle ups and reach the state of extreme peace and unfuddle. Let’s look into some such...

  • What entrepreneurs should expect when moving to Silicon Valley

    In the 1990s, Silicon Valley in the San Francisco area of California became synonymous with tech startups. As the birthplace of companies like Google and Apple, drawing from talent pools at schools like the University of Berkeley, investors, venture capitalists, programmers, and entrepreneurs all worked together to create a new kind of industry. Many areas around the country have begun to catch up, creating tech based startup incubators and working to make business ownership easier to access, but many people still believe that moving to Silicon Valley is necessary if a tech company is really going to take off. What...