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  • Supermart.ng: Nigerian ecommerce industry needs more players

    Even though ecommerce platforms are springing up everywhere across Nigeria, an expert believes the country still needs more players in the indsutry. This notion is against strong concerns about the saturated nature of the ecommerce market in Nigeria with so many big players already competing for their share of the current online shopping boom. According to Raphael Afaedor, the managing director of Supermart.ng, the ecommerce market in Nigeria is not yet saturated and there is need for more entrants. Speaking on the state of the ecommerce in Nigeria, Afaedor said that it's important for each of the businesses to carve a...

  • Company Office

    Judges announced for the IAB SA Bookmark Awards 2017

    The IAB SA has announced the list of judges that will decide which contenders will scoop a coveted Bookmark Award in 2017. The team of judges, led by Jury President John Dixon, features more diverse industry players than ever before. Josephine Buys, CEO of IAB SA says, "Our mid-year, judges workshop yielded valuable insights from the best in the business for judging the Bookmarks 2017. We have secured the time and talent of some of the brightest minds in digital and have expanded our pool of experts to include gamers, innovators and engineers.” Judges will now fall under the categories of...

  • What can brand researchers learn from startups?

    Startups are trending. But it’s not only because they’re seen as cool. Rather, it’s their ability to go from an idea or concept to a fully-working product so quickly. When you adopt lean principles, you can start to see the flow from concept to draft to execution and, most importantly, the process of testing and improving a product or service. Brand researchers are catching on. In today’s diverse consumer market where consumers are more powerful and well-informed than ever before, the ability to trial their campaign, product or service in a manner that's open to change holds huge potential. This might feel...

  • Finalists announced for 2015 She Leads Africa pitch competition

    The She Leads Africa competition has announced its top six finalists for the 2015 Entrepreneur Showcase event. Taking place between 25 to 26 September in Lagos, Nigeria, the finalists will pitch to a panel of judges and compete for the grand prize. Apart from first place receiving US$10 000 in cash, direct access to investors, and international media exposure, second place will receive US$5 000 while third place will receive US$1 000. She Leads Africa will also invest between US$25 000 and US$50 000 in two of the top five businesses. This investment is meant to allow for further expansion for the...

  • SpaceBox aims to get your stuff into storage in a few clicks

    If you've got a lot of stuff you don't want to get rid of and very little space, then hired storage can be a life-saver. But knowing exactly what you've got in storage, and finding it when you want it, can be a tortuous exercise. SpaceBox, a newly launched division of national space provider XtraSpace aims to change that. The on-demand storage service allows you to schedule free drop-off time online. From there, the SpaceBox team will deliver as many orange storage boxes as you need to your door. Once you've packed your stuff in the boxes, you can...

  • M4JAM acquires digital research company Pondering Panda to fuel African expansion

    South African micro-jobbing startup M4JAM (Money for Jam) had a good first year. The Stellenbosch-based company lured high-profile talents such as Brett StClair from Google South Africa into its den, which was quickly followed up by investment from media giants Naspers and Tencent through WeChat Africa. This has been accompanied by impressive user growth. Now, adding muscle to its African expansion plans, M4JAM has acquired digital market research company Pondering Panda. Founded in 2011 and also operating from Stellenbosch, Pondering Panda has over the years established itself as a reputable research brand and, leveraging popular digital channels such as Mxit and...

  • What can big data do for small startups?

    Starting and continuing to run a successful business has always been a difficult task for any entrepreneur. While you may have a great idea, your business might not get the kick start it deserves due to issues either in or out of your control. With the age of data upon us, businesses need to go back to the basics of what they see on paper, instead of relying solely on intuition and gut feel. Before thinking about how to use Big Data effectively, ask yourself if your business even uses data effectively. In other words, apart from your financial...

  • Convergence Partners announces $20m investment to stimulate tech in West Africa

    Pan-African investment management firm Convergence Partners has announced an investment of US$20-million for a minority stake in Venture Garden Nigeria (VGN), a tech investment holding company operating in the West African country. VGN is dedicated to support companies that provide innovative, data-driven, end-to-end technology platforms. Its portfolio currently consists of education company EduTech, software developer Splashers Technologies and gifting platform SureGifts, among many others. Read more: SureGifts is Nigeria’s premier gift card startup targeting the corporate world Founded in 2006, Convergence Partners is an investment management firm focused on the telecommunications, media and technology sector in Africa. The firm has played leading roles...

  • Seedstars World competition heads to Abidjan for its next leg

    After its a successful round in Ghana, Seedstars World is heading towards Abidjan, Côte d’Ivoire. On 12 August, the competition looks to find the best startup in the country, which will go on to compete for a US$500 000 equity prize in Switzerland. Partnering with Microsoft, Google, and MEST, Seedstars World looks at fast-growing and pioneering startups in an effort to support regional businesses. "Seedstars World is a platform connecting investors to the next generation of startup entrepreneurs pulling the spotlight from Silicon Valley and Western Europe. We honestly think the best way to have an impact in emerging countries is...

  • SA’s Geek Crate delivers games, comics and merchandise to your doorstep

    Brand new startup Geek Crate based in Cape Town, South Africa, looks to bring a range of geek products to the masses. It's an idea sure to take off during the current Geek Chic trend, made popular by properties such as The Big Bang Theory and Marvel's Cinematic Universe. The company has been founded by full-time UCT students and friends, Grant Meeser and Jordan Lambis. What they lack in years of experience, the pair have in vision, foresight, and drive. The concept driving Geek Crate is very simple, and is one that we've seen before: each month customers pay a set...

  • After the Dragons: how one big TV investment changed SA Florist [T4A]

    Ecommerce store, SA Florist may not have received the largest investment from Dragons' Den South Africa, but it was one of the more interesting stories. For one, all five of the Dragons came in on the deal, a rarity on the show. Founders Nicholas Wallander and Fraser Black were also made to sweat for it, going through one of the longest pitches in the show's global history. Prior to the show, the ecommerce site had quietly chugged along for a couple of years as a neat little money turner for its partners. It had one full-time employee and did about R1-million...