Google-backed VC supergroup to startups: build us a killer Glass app!

We’re pretty big fans of Google Glass. This type of wearable computer has tremendous potential to augment our daily experiences, but we’re only starting to imagine what’s possible. So is Google. To help the search monolith along, it’s created the Glass Collective, a venture capital supergroup consisting of Google Ventures, Andreessen Horowitz and Kleiner Perkins Caufield & Byers (KPCB).

The three VC companies have teamed up to “provide seed funding to entrepreneurs in the Glass ecosystem to help jumpstart their ideas,” writes Bill Maris, VP, Google Ventures.

Google is thinking of Glass as a new computing platform and as such, it will require third-party imagination to bring it to it’s full potential. Who will build the first killer app? Actually, what is Google looking for?

“We’re eager to see both services and hardware for Glass that define new paradigms for how technology fits into people’s lives. In particular, we’re excited about consumer and enterprise innovations that impact areas that millions of people rely upon everyday — like messaging, sharing, search, and navigation,” says Google. Hmm. So, anything really. As long as it’s awesome.

Startups are encouraged to contact investors at Google Ventures, Andreessen Horowitz, or KPCB. Google Collective will start with seed investments in the United States, but says that its “investment strategy will likely evolve”, as the platform matures.

So what if you’re in an emerging market? We recommend looking at something like the SABLE Accelerator. SABLE has an investor network that reaches to Silicon Valley and could potentially help with international expansion.



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