Avaya programme set to make your SME ‘The Next BIG’


The communication and collaboration provider Avaya is one of the global leaders in its field of expertise. With this programme, Avaya is focusing its attention mainly on SMEs who are expected to become “The New Big.” Challenges and solutions of the region-specific mid-market are aimed to be regulated. The company kicked-off a regional programme to help understand the needs and challenges faced by medium-sized enterprises in South Africa.

The methods and tools required for reaching the market demands are often lacking. This is the main reason why Avaya is equipping its channel partners with solutions to understand and resolve the unique challenges faced by SMEs in specific emerging markets.

Focusing on empowering resellers to address the medium-sized market, the programme is exclusive to channel partners in the Middle East, Africa, and Turkey running businesses between 250 and 1000 employees. The programme is said to help your enterprise “access information faster, bring people together more easily, make decisions more quickly, and communicate across different devices.”

Managing Director of Avaya South Africa Selvin Kristnen says that medium-sized enterprises are “sometimes referred to as the ‘ants of the economy’ as despite of the lower number of staff than large organizations, they carry more than 20 times their weight in terms of productivity.”

The programme is sales-oriented and aims to give “simplified solutions that meet changing customer demands for collaboration and mobility while still keeping costs low.” This is an issue in emerging markets like South Africa, where the middle-men between the manufacturer and distributor, or channel partners too often have inadequate understanding of their markets because of inadequate understanding of the tools used.

Partners are given the necessary know-how of their markets that will allow them to manage “all the needs of their customers at lower costs.” This, will therefore revolve around the idea of strengthening competitive advantage through “aggressive rebates schemes when increasing revenue in the mid-market segment.”

Jacques Coetzee: Staff Reporter


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