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Snapplify launched in 2011 at the Frankfurt Book Fair and has seen some major successes in the last few years with multiple partners in Kenya, Nigeria, Zimbabwe, the US and UK.
According to the startup, “after the launch of the first iPad, a highly successful new generation new generation of app developers for tablet and smartphone platforms are rapidly going global, and they’re using partnerships to further accelerate their expansion”.
“We’ve established a number of global partnerships, but SPi Global is the largest so far,” says Snapplify CEO Wesley Lynch.
This partnership makes for Snapplify has it hopes to expand its footprint all over the globe. The startup is hoping with SPi’s global pull it will gain more access into the digital publishing space.
“We have had a pretty sustained run of success on our own before, but we feel we can best satisfy regional needs with the aid of partners as well as support our customers better,” adds Lynch.
“Our existing partners have done a great job of contributing to that success, and in return, we offer revenue and growth opportunities.”
Both companies believe that this partnership “amply illustrates the benefits of global content partnerships”. Truly global partners like SPi Global have a lot to offer in terms of solutions experience, local market knowledge and linguistic expertise in selected territories.
“We’re excited to be working with Snapplify — our partnership enables us to offer content distribution services to our customers,” says Director of Global Marketing, Jamie Israel.
Snapplify currently works with well-known brands such as Random House, Rolling Stone, Ramsay Media, Popular Mechanics and First National Bank (FNB).
According to the company it will mostly work with SPi to “develop and enrich [its] vision for content development, distribution and monetisation”.