Rocket Internet boasts crazy growth for Nigerian Amazon clone Jumia


German serial web company copiers, Rocket Internet, is reporting that its Nigeria-based Amazon wannabe, Jumia, will move to a new 90 000 sqft warehouse in Lagos which will house 500 employees and “create the largest ecommerce campus in West Africa.”

Jumnia has now served more than 500 000 customers since its launch, one year ago and is reporting approximately 100 000 unique visitors a day — making it Nigeria’s fourth most visited website according to Rocket Internet (and 18th according to Alexa).

The ecommerce site, together with partners Kaymu, Vamido and hellofood, has secured U$35-million in funding from Millicom and an additional undisclosed sum from J.P. Morgan and Summit Partners. The funding, represents the largest investment in a Nigerian eCommerce startup to date.

Additionally, JUMIA announced its partnership with Mastercard to use MasterCard’s Internet Gateway Service to make credit card payments safer and easier. The service supports features such as “MasterCard SecureCode”, “Verified by Visa” and “JCB J/Secure”.

The Company announced further exclusive partnerships with Dell, Intel and Nokia, among others offering special prices and exclusive products.

The company sells a broad range of products including fashion, consumer electronics, home appliances, mobile devices, books, baby’s toys and gifts, fragrances, beauty products, game and event tickets.



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