HelloFood plans world domination with Brazil success


More from the Rocket Internet camp, its online food delivery service HelloFood is taking over as a top food delivery service in Brazil surpassing its competitor Jánamesa. The move signals the consolidation of HelloFood as “a leading player in the contested Brazilian market” says Rocket.

According to the online business builder, “HelloFood with its affiliated brand foodpanda is the largest group of online food ordering platforms worldwide”.

HelloFood, together with its affiliate brand Foodpanda, helps restaurants to increase sales through online and mobile platforms (iOS and Android) and provides them with constantly evolving technology and analytics.

For consumers, hellofood offers an online marketplace with widest gastronomic range, including salads, pizza, burger and sushi. Consumers choose their favorite meal on the platform or via app; HelloFood processes the order to the restaurant that delivers to the doorstep.

Jánamesa, a Brazilian operation affiliated to German startup Lieferando, was started in April 2012 and is active in São Paulo and Rio de Janeiro. It currently has over 600 partner restaurants across the country. All restaurants as well as Jánamesa’s current users and operations will be integrated into HelloFood Brazil.

“This takeover, and the fact that we are doubling our user base, means a fundamental strengthening of our position in the Brazilian market. The benefits are obvious: more users and a greater range of restaurants will drive both orders and revenue. For customers, the order on HelloFood remains simple, fast and convenient,” says Emerson Calegaretti, founder and co-CEO of HelloFood Brazil.

Hellofood has only been Brazilian market for six months and is already planning for more international markets.

“This tremendous next step in the Brazilian market reflects on our strong global performance over the past months. Our message is simple — HelloFood will become the number one food delivery service in as many countries as possible. We are already leading in Asia and we will continually move forward around the globe. We came to stay,” says Ralf Wenzel, global CEO HelloFood/Foodpanda.



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