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India spent US$16-billion online in 2013, up 88% from 2012

We know that India’s ecommerce industry is booming and lots of investment is flooding in, but how much are ordinary people actually spending online?

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According to new figures from the Indian commerce group ASSOCHAM, the nation’s eshoppers spent US$16 billion in 2013. That’s a rise of 88 percent from the US$8.5 billion figure in 2012.

That’s strong growth, the group says in its new white paper, from the estimated US$2.5 billion spent by Indian eshoppers in 2009. It’s claimed that the expenditure could hit US$56 billion by 2023. Here are the annual stats we have in chart form:

Hot in Mumbai

While the US$16 billion figure seems small for a nation of over 1.2 billion, the eshopping stat should be weighed up against its realistic, addressable market –- the 150 million or more internet users that there are now in India.

There’s a lot more room for growth in India as more people come online and as the middle class grows. For example, China’s ecommerce expenditure will top an estimated US$265 billion in 2013 thanks to the country’s half-billion-plus netizens.

Here are more factoids from the ASSOCHAM paper:

Top cities for eshopping

This is based on the number of ecommerce users:

1. Mumbai
2. Delhi
3. Kolkata

Young Shoppers

  • 35 percent of regular shoppers are in 18 to 25 age group
  • 55 percent are 26 to 35
  • 8 percent are 36 to 45
  • 2 percent are 45 to 50

Top e-stores

The paper also revealed the top ten online stores in the country, which are a mix of conventional ecommerce, food, and online coupons. But ASSOCHAM doesn’t specify if this is judged by userbase or revenue, so it’s best taken with a pinch of salt for now.

1. Flipkart
2. eBay India
3. Snapdeal
4. Amazon India
5. Myntra
6. Shopclues
7. Dominos
8. Freecharge
9. Jabong
10. Tradus

(Source: Watblog)

This article by Steven Millward originally appeared on Tech in Asia, a Burn Media publishing partner.

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