We know that India’s ecommerce industry is booming and lots of investment is flooding in, but how much are ordinary people actually spending online?
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According to new figures from the Indian commerce group ASSOCHAM, the nation’s eshoppers spent US$16 billion in 2013. That’s a rise of 88 percent from the US$8.5 billion figure in 2012.
That’s strong growth, the group says in its new white paper, from the estimated US$2.5 billion spent by Indian eshoppers in 2009. It’s claimed that the expenditure could hit US$56 billion by 2023. Here are the annual stats we have in chart form:
Hot in Mumbai
While the US$16 billion figure seems small for a nation of over 1.2 billion, the eshopping stat should be weighed up against its realistic, addressable market –- the 150 million or more internet users that there are now in India.
There’s a lot more room for growth in India as more people come online and as the middle class grows. For example, China’s ecommerce expenditure will top an estimated US$265 billion in 2013 thanks to the country’s half-billion-plus netizens.
Here are more factoids from the ASSOCHAM paper:
Top cities for eshopping
This is based on the number of ecommerce users:
1. Mumbai
2. Delhi
3. Kolkata
Young Shoppers
- 35 percent of regular shoppers are in 18 to 25 age group
- 55 percent are 26 to 35
- 8 percent are 36 to 45
- 2 percent are 45 to 50
Top e-stores
The paper also revealed the top ten online stores in the country, which are a mix of conventional ecommerce, food, and online coupons. But ASSOCHAM doesn’t specify if this is judged by userbase or revenue, so it’s best taken with a pinch of salt for now.
1. Flipkart
2. eBay India
3. Snapdeal
4. Amazon India
5. Myntra
6. Shopclues
7. Dominos
8. Freecharge
9. Jabong
10. Tradus
(Source: Watblog)
This article by Steven Millward originally appeared on Tech in Asia, a Burn Media publishing partner.
