Rocket Internet’s fashion e-store Daraz boasts impressive growth [infographic]


Daraz, Rocket Internet’s fashion e-store in Pakistan, has just released an infographic (below) showcasing its progress since its launch in July 2012. Daraz has amassed 360 brands on its site, and 14,000 clothing and accessory items — for both men and women — are now being sold there.

The really surprising figure is that over 50% of Daraz’s orders come from outside the major cities in Pakistan. Given that Pakistan has an internet penetration rate of only around 15%, it’s a revelation that so many orders come from outside of better-connected urban areas. Daraz has delivered to over 170 cities in Pakistan, meaning there’s still plenty of scope for growth.

Daraz gets 500,000 unique visits per month. That stacks up fairly well against the 15-million visits to sister site Zalora, which operates in 10 countries across Southeast Asia, Australia, and New Zealand.

In terms of absolute numbers, Daraz is delivering over 1,000 items daily, though there’s no indication of how much people are spending or how many orders those represent. For a sense of scale, local gadget e-store Symbios (not run by Rocket Internet) announced recently that it receives 300 orders per day, with 30% of those coming from rural areas.

Here’s the graphic from the Daraz team:


This article by Adam Dawood originally appeared on Tech in Asia, a Burn Media publishing partner.



Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Ventureburn

Sign up to our newsletter to get the latest in digital insights.