Do you have 2 000 Twitter followers or run a popular blog? This might be something to look into. Mike Sharman, the co-founder of Webfluential, chats to Mich Atagana about his South African platform that links influencers with brands and PR agencies to promote campaigns.
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By linking popular influencers on a single platfrom, Webfluential is able to track and analyse traffic data from active social media accounts to ultimately connect them with marketing agencies. Although not being an entirely new concept, Sharman explains South Africa’s need for regulation of its online space in this regard.
Webfluential aims to fill the gap of South Africa’s online space by creating new relationships between customers and brands through online influence.
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