It seems like Jumia is making a habit of winning. The Nigerian online retailer was awarded the Best ecommerce Website of the Year at the Beacon of ICT awards in Nigeria last week. This follows last year’s honour for the Rocket Internet-backed startup, when it became the first African company to win The Best New Retail Launch of the Year award at the 2013 World Retail Congress in Paris.
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Beating other popular competitors such as OLX and Konga to the chase, Jumia was congratulated for using innovative techniques to help Nigeria’s expand ecommerce market.
While the company is hailed as the Amazon of Africa, Jumia has used unique methods to promote and create healthy online shopping habits in and around the country. In terms of offline marketing, for instance, the company has launched customer service points that aim to assist new and existing customers on the ground.
Furthermore, in terms of adapting to unique payment markets, the company has been one of the first online shopping ventures to commercially accept cash on delivery. It also recently partnered with MTN and is now encouraging customers to make use of the telecom giant’s Mobile Money system to make payments.
Jumia Co-CEO Nicolas Martin said at the event:
“We are excited that our efforts are continuing to pay off with the acceptance of our brand and retail ecommerce in Nigeria. The only way to stay number one is by satisfying customers and expanding our reach. We would like to thank all our customers and all those who believe in us — hopefully next year we will take home this same award and more.”
