There’s a new social network on Africa’s block. The site is called MeSociable and seems to aim for something in between Facebook and LinkedIn; with a focus on boosting social updates and the ability to leverage business awareness.
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MeSociable promises good user experience and easy procedures. It says that there are already a bunch of good social networks in Africa but hopes that it’s unique user experience will make it stand out from the rest.
The site relies on what’s called the MeSociable Stream which is similar to your news feed on Facebook. By connecting with specific friend circles of your choice, you can easily track conversations and topics of interest.
Interestingly, the platform looks a bit further from the dating and chat functionality. It enables webpage creation that allows you to create your own unique blog posts or business landing pages. “This site provides the opportunity and platform especially to small business owners to promote their business without any investment, reads the press release.
Furthermore, MeSocialble emphasises the fact that companies can leverage the tools to improve brand awareness, market their products for free and gain traction through specific markets.
In a recent press release, MeSociable explains the need for security:
“We are emotionally attached with our friends and can’t tolerate that our conversation have been tracking by any other person. Considering our emotions MeSociable provides secure service that you can manage your friend circle securely. There is no need to worry about security.”
MeSocialble has a mobile app but traction on that front seems to be slim since it launched 22 May this year.
Apart from the global conglomerates, we’ve already seen the rise of some local social platforms like SA’s mobile social network 2go and Nigerian dating site Friendite, so competition is quite tough and the space a bit crowded. Mxit is gearing itself towards a more all-in-one social, chat network and was overtaken by 2go’s user number in October last year.
