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Whether referring to its online design, marketing and arts or the coffee, craft beer, and good food, Cape Town’s booming with creatives. So much so that there’s now an app for it, which puts all the different talents in one neat virtual basket.
As part of one of its World Capital of Design projects, Cape Town Partnership together with local digital agency, Domino Digital, has created an app called Creative Cape Town that aims to maps the Mother City’s creative industry.
The free iOS app (Android on its way) gives users access to businesses as well as individual service providers across the city and the greater Western Cape province. Apart from highlighting the geographical locations of the agencies, businesses are able to upload their portfolios, services and events to the app. It’s therefore a tool that creates visibility for creative businesses big and small that would help connect clients.
Speaking at the event, Cape Town Partnership CEO Bulelwa Makalima-Ngewana outlined the reasons for developing the app:
“As a programme of the Cape Town Partnership, Creative Cape Town strives to help unlock the potential of the creative economy, and ensure that Cape Town continues to evolve as a creative capital and centre of knowledge and innovation – both in Africa and around the world. For creatives, technology can be a vital tool in streamlining parts of the creative process that could be time-consuming, random and lacking in support.”
The facilitator for the evening was Max Kaizen; entrepreneur, experimental educator and researcher who sent a strong message to the audience that tech and creativity were strong enablers and the catalyst for Capetonian creatives to make a global impact