Hellofood unveils tasty app, gears up to become mobile-first


The popular food delivery startup, Hellofood, operates in ten countries across the African continent and goes by the name Foodpanda abroad. By keeping up with the trends, it’s recently launched a new app which highlights the Africa Internet Holding (AIH) backed venture’s commitment to becoming a mobile-first company.

Based on recommendations of restaurants and dishes, the startup allows you to quickly order food in your city. Based on your location, the mobile app (iOS and Android) is able to narrow down available options. It shows you menus, pictures, reviews and ratings, but also offers exclusive deals and special offers from a large variety of restaurants.

Furthermore, the app allows you to customize your meals by choosing, replacing or adding your toppings of choice. The app demonstrates consistency and convenience across every step of the food ordering process.

Hellofood recieved investment from major telecom, MTN and Tigo, after which it was dubbed fastest expanding venture by its parent incubator and AIH supporter, Rocket Internet.

Joe Falter, CEO for Hellofood Africa, commented, “This is a big step forward for Hellofood as a mobile company. We’ve had massive demand for our mobile content from customers and major mobile partners including MTN, Tigo, Samsung and Nokia – and our gorgeous new app makes it even easier to discover and order food from the best restaurants in your area.”

Currently, Hellofood has over 1 000 restaurants listed with almost 50% of the food orders done via mobile devices. This is no surprise seeing that most of the continent’s internet traffic comes from mobile devices, as apposed to the rest of world.

The company says that by the end of the year, it will be a mobile-first company. With backing from big mobile players like MTN and Tigo, and pre-installation deals with Samsung and Nokia, the startup is gearing up to match the demanding dynamics of the developing environment.

Jacques Coetzee: Staff Reporter


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