Things are looking pretty good for the team at Superbalist right now. Hot on the heels of its acquisition by South African ecommerce giant Takealot, the curated design shop has announced that it now has more than one-million members prepared to spend their hard-earned cash on it.
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According to Superbalist co-founder Claude Hanan, a large part of this growth has come from South Africa, with people looking to buy international products, but through a local channel with proven reliability.
“Our membership base has grown dramatically as we offer customers access to brands that are household names internationally, through a local channel that they can trust,” he says. “But what makes the growth so much more of a milestone for us is the fact that its consumer driven – we’re doing something right”.
“Our success,” Hanan adds, “hinges on our ability to showcase the world’s best brands and styles across art, fashion and lifestyle items. Reaching 1 million members is a humbling milestone and what better time to thank our loyal customers than now.”
To celebrate the milestone, Superbalist has announced that it will offer free deliveries on purchases for the indefinite future.
It says that the Takealot acquisition meanwhile has allowed it to expand, with new international and local brands set to be added to the site’s five departments: women, men, home, art and geekery.
“We’ve been analysing customer behaviour and adjusting our product offering based on their needs,” says Hanan. “The South African consumer has historically been frustrated at the lack of authoritative fashion offerings. This is changing and Superbalist.com is very much at the forefront of ensuring South African’s have access to great product. Much like we pride ourselves in having a distinctive presence, our customers are the same. Introducing free deliveries going forward is our way of saying thanks, and a promise that we’ll continue to bring you more of what you want.”
