Digital communications startup Everlytic finds impressive 600% growth


Knighted Deloitte’s third fastest growing company in Africa, digital communications company Everlytic recently announced it grew 606% in the last five years, claiming the spot as the fastest growing company in South Africa.

What initially started out as communications agency Prefix Technologies in 2004, Everlytic launched as a general email marketing platform in 2010 and continuous improvements to the offering ensured steady progress, resulting in Everlytic’s ranking on the Deloitte Technology Fast 50 2014, which was design to recognise tech innovation across the continent.

“Making the Deloitte Technology Fast 50 Africa ranking is a testament to a company’s commitment to technology,” says Kamal Ramsingh, Deloitte Africa Technology Leader and partner in charge of the Deloitte Technology Fast 50 Africa programme. “With its 606% growth rate over five years, Everlytic has proven that its leadership has the vision and determination to grow in difficult conditions.”

Read more: Deloitte’s Fast50 takes a swing at finding African tech’s best and brightest

Everlytic today provides companies with digital marketing tools that enables them to track their communication, from email marketing, social sharing to analytics. “Everlytic uses the most advanced software in South Africa to automate digital communications — from newsletters to invoices — across email, mobile and social channels,” Everlytic Managing Director Walter Penfold boasts.

Read more: Interview: Sam Hutchinson, CTO of unified messaging juggernaut Everlytic

The company sees itself as being on the frontline with one of the best email delivery rates in South Africa.

Jacques Coetzee: Staff Reporter


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