Mobile startup Giraffe reports massive traction in first two months


After having launched in Gauteng, South Africa earlier this year, mobile employment startup Giraffe has seen massive traction so far, with nearly 10 000 jobseekers in just two months. It’s furthermore presented job opportunities to over a thousand jobseekers.

Currently in beta, the company’s mobile recruitment platform aims to address some of South Africa’s most pressing issues by enabling jobseekers to get better access to job opportunities. It also then gives employers access to quality staff at low cost.

Giraffe’s mobile app is said to be compatible with any mobile phone helps jobseekers to create a CV on-the-go.

In a recent blogpost, Giraffe shares the story of jobseeker Celumusa Masuku who succeeded in securing a job as an IT support technician: “I had been looking for a job for many months before I heard about Giraffe and decided to try it. It was so easy to make my CV on my cellphone, and I was excited when I got invited for interview by SMS.”

Read more: Mobile startup Giraffe launches to help fill SA’s unemployment gap

Employers can use Giraffe to recruit staff by submitting a simple request on the site. Giraffe automatically takes their staff requirements, identifies suitable candidates and schedules interviews as soon as 48 hours after the request is submitted.

“Giraffe was able to give me 30 qualified and experienced candidates when I needed them,” said Sonett de Bruyn, HR director at a Spar supermarket franchise.

Head of product Shafin Anwarsha noted before that because South Africa has a mobile penetration rate exceeding 100%, Giraffe is able to provide jobseekers with a lot of opportunities. “This means that we can harness the ubiquity of mobile to empower jobseekers with better access to opportunities.”

Giraffe now plans to ramp up its recruitment service in Gauteng before expanding to the rest of South Africa later this year.

Jacques Coetzee: Staff Reporter


Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Ventureburn

Sign up to our newsletter to get the latest in digital insights.