SweepSouth announces seed round, plans on-demand cleaning everywhere


SweepSouth launched mid last year on a mission to help get South Africa’s homes clean. The on-demand domestic cleaning startup has since swept up a prestigious award at SiMODiSA StartupSA and is today recording monthly double-digit growth.

In a recent announcement, the company announces that it’s secured a round of funding which was led by Vinny Lingham and Llew Claasen’s Newtown Partners and includes Pule Taukobong’s Africa Angels Network (AAN) and Polo Leteka Radebe’s Identity Development Fund (IDF).

Read more: SweepSouth is the lean cleaning company your home has been looking for

Speaking about the deal, lead investor and serial entrepreneur Vinny Lingham said: “When I find a great team with a great idea, it’s a recipe for success — and that’s why I invested in SweepSouth.” Pule Taukobong, fellow investor, added SweepSouth is a fantastic product as it managed to identify a massive market opportunity in South Africa.

Currently operating in Pretoria, Johannesburg and Cape Town, SweepSouth is like Uber for cleaning services. The process relies on a rating system that both the clients and the cleaners use to promote good experiences and point out the bad ones.

SweepSouth notes that it’s already created job opportunities for hundreds of cleaners in the three cities. It’s also received excellent customer feedback, with an average client rating of 4.5 out of 5 — an impressive track record indeed.

“We chose our investors very carefully and strategically, and are excited to have the backing of an experienced and diverse group. Newtown Partners, AAN and IDF bring together excellent knowledge of the international startup space and a wealth of South African, African and US business know-how, which is essential for our long term expansion plans,” said CEO Aisha Pandor in an official release.

Co-founder Alen Ribic told Ventureburn that the startup has decided not to disclose any amounts at this stage. Nonetheless, the seed round will be enough to help the company continue its strong growth and recruit new team members. It’s also in the process of setting relocating to Cape Town from Johannesburg.

Jacques Coetzee: Staff Reporter


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