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Nomanini, a South African-based Point of Sale (PoS) service provider, has partnered up with Transactions Solutions Ghana Limited (TranSol) to substantially scale the number of its cloud-based PoS terminals in Ghana.
The TranSol partnership signals Nomanini’s first scaled project commitment in West Africa, with Kuda Mushambi, the COO of Nomanini, revealing the company’s hope to use this opportunity to further Nomanini’s involvement in the Western African region.
The South African-based Nomanini is responsible for an innovative and “highly scalable” cloud-based mobile PoS terminal. It has until this point been plying its trade in six countries (Ghana, Kenya, Mozambique, Namibia, South Africa and Zambia), boasting a market reach of up to one million end users per month.
The startup’s cloud-based mobile PoS terminal appeals to traders in the informal market who uses it to sell airtime, electricity and insurance through cash-based transactions.
According to Mushambi, “working with a listed company such as TranSol in Ghana is a great entry point for us into the Western African region as a whole” and validates that Nomanini is not just a product for a Southern African market, but a platform relevant to other informal sectors within developing markets across Africa.
Mushambi further says that this expansion validates Nomanini’s platform as a fit for informal markets outside of South Africa:
Our engagement with the mobile network operators indicates their strong desire to move to electronic recharge, a more economical and convenient way to sell PINs, and to gradually phase out scratch cards. Our new TranSol terminal is more suitable for deployment at informal locations including street vending.
Business expansion has always been within Nomanini’s peripherals, with the company having managed to receive over US$2-million in seed funding. This partnership further serves as a fulfilment of the company’s vision to provide reliable and widespread access to prepaid electricity across the African continent.