South Africa’s daily deals website Daddy’s Deals now offers local brands the ability to advertise directly to its extensive audience of nearly half-a-million newsletter subscribers a week.
At present, the offer is limited to only twelve companies per year, which means only one will be featured per month. The selected company will be provided with banners, buttons, and tabs on the Daddy’s Deals website. These will appear on each and every page and will drive viewers to the main offer page of the company.
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In addition to the website exposure, offers will also be advertised through regular and special mailers to over 400 000 South African subscribers per week.
“This approach has never been implemented in South Africa and we expect it to achieve incredible results,” says the CEO of Daddy’s Deals, Eric Edelstein.
Daddy’s Deals will allow advertisers to give away free app downloads, free tickets, discounts on products — there is no limit to the type of offers that can be done.
The company’s guarantee of over 400 000 South African views is a bold statement. Due to Daddy’s Deals previous affiliation with Kulula Airline the company has access to a vast amount of credible contacts.
Edelstein added that there simply aren’t enough page impressions on quality South African websites that accept advertising from other brands:
The Daddy’s Deals’ solution provides the market with new access to quality inventory throughout South Africa, while adding a huge amount of new quality advertising into the market.
The first campaign will be launching shortly, but as yet no company has been named.
