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South African online floral and gifting service NetFlorist has partnered with MasterCard to implement its digital wallet service, called MasterPass. This would enable the company to not only handle the company’s average of between 1 500 and 2 000 daily transactions, but hopefully expand its popularity.
The integration is meant to offer customers a more seamless, secure online shopping checkout process, which MD Ryan Bacher describes as being very crucial to NetFlorist:
Eighty-five percent of our business is via the NetFlorist website. MasterPass appeals as a payment option as it is a versatile solution — customers banking with any bank can download and use it, whether they have a debit card or a credit card.
MasterPass enables the successful Dragons’ Den finalist to offer accept debit card customers, which hasn’t been possible before.
Mark Elliott of MasterCard in South Africa says there are a number of benefits for etailers like NetFlorist to offer MasterPass as an online checkout payment solution:
MasterPass makes an online shopping experience more convenient, more accessible and much safer. It has multiple security layers that ensure customers’ details are stored in a safe place, and that purchases are made by no one other than the online shopper.
To mark the launch of MasterPass, NetFlorist has a dedicated R99 Store on its website offering customers a wide selection of gifts at the specified rate if payment is made using MasterPass.