Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this…
A new SA startup, called Brandchat, allows businesses to interact with their customers through multiple messaging platforms such as Facebook, WeChat, Telegram and Kik.
“We want to make it as simple and natural to get in touch with a business as it is to get in touch with friends. Starting a chat is quicker than downloading an app, more immediate and cheaper than making a phone call, and simpler than figuring out a complex website,” said Brandchat director, Pete Matthaei in a press release to Ventureburn.
Brandchat has developed a “unified dashboard” which allows businesses to create and manage a bot, giving them better control over their customer support and customer feedback time. This also allows businesses to do all customer support across the specified apps. Brandchat has also developed tools which enable businesses to create more engaging content within the chat apps.
This function could also give businesses a way to broadcast their special offers, latest news, polls and surveys directly to their customers.
Brandchat aims to improve customer service through their chatbot service
“Businesses are now more accessible to their customers. Imagine being able to open your favourite chat app like Facebook Messenger or WeChat, and start a customer support conversation with the business right there. No hold times. No transfers. And it uses little or no airtime,” explained Matthaei.
“We all reach for a chat app whenever we want to get in touch with a friend. Now imagine you could do the same when you want to get in touch with a company,” Matthaei continued.
According to Matthaei, Brandchat can offer more valuable customer relationships due to their service as well as “consolidated reporting and measurement”.
Featured image: Matthew Hurst via Flickr