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Cape Town startup Digemy inks deal with pharma company after R2m funding


Cape Town Startup Digemy has signed an international pharmaceutical company as a client for their white label training app, the startup’s co-founder and CEO Kobus Louw said today.

The agreement, which Louw said was concluded earlier this month, follows R2-million in funding the startup received in February from Greenwold Capital (which ordinarily invests in real estate) in return for a 25% stake in the company.

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The startup is based in the city’s Durbanville suburb and was launched in November last year by Louw (pictured above, left) — a former credit risk specialist — and tech entrepreneur Carl Wallace (pictured above, right).

Wallace runs two tech companies at present — Digital Drawing Room and Wapp — from where the two are able to outsource design and development work from nine designers and eight developers, respectively, says Louw.

The new client acquisition, he says, follows the conclusion of an agreement in August, to trial a financial literacy training product with a financial services company.

The deal follows a R2-million in funding Digemy received in February from Greenwold Capital, in return for a 25% stake in the company

The platform provides corporates with in-depth insights into the knowledge levels of employees, from course-level to the most granular level of every syllabus. Training
material is delivered in bite-size chunks.

Louw calls the app the first such white labelled platform of its kind in the world.

He says what makes the startup’s training offering unique is that their app continuously poses questions on course material to students to ensure that he adds “places you on a learning cycle”. The platform is offered as a software-as-a-service product.

The idea now is to offer incentivised training using monetary rewards such as cash prizes for those on the platform, he says. This will add to existing incentives such as badges and leaderboards that the app currently offers.

The startup expects to be profitable by the middle of next year and Louw says the plan is to add 15 more clients next year.

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