Google last week launched a new social media service called Shoelace on its Area 120 experimental projects platform. Shoelace aims to keep users “in…
In a subsequent phone call with Ventureburn, CowTribe co-founder and CEO Awin Peter (pictured above, second from right) said the investment was in the form of a convertible note. The deal was concluded a week ago.
He added that the investment was the “biggest” the startup had secured since he founded the Tamale-based startup in 2015 with COO Alima Bawah (pictured above, second from left).
In addition to the funding, the Draper Richards Kaplan Foundation will also assist the startup with marketing strategy and governance.
CowTribe was founded in 2015 by CEO Awin Peter and COO Alima Bawah
CowTribe provides an on-demand mobile (USSD-based) subscription service which connects livestock farmers with veterinarians, and helps deliver animal vaccines and other livestock healthcare services to farmers.
We’ve got an exciting news for you this morning. @CowTribe has secured a $300,000 USD #seedfunding investment from the Draper Richards Kaplan Foundation. @DRKFoundation, @CTAflash, @Ventureburn ,@DisruptAfrica, @MESTAfrica, @alimabawa @awinpeter
— Cowtribe (@CowTribe) November 8, 2018
Peter said the funding will help the startup up expand in Ghana, improve its delivery infrastructure as well as bring in more users to its platform.
He explained that CowTribe, which currently operates in three regions across Ghana, is now looking to expand its services to seven additional regions, including Brongh-Ahafo and Ashanti. In addition, Peter said the startup is also looking to expand into Senegal and Mali.
He also said CowTribe is targeting 100 000 farmers on its platform by the end of next year — up from the 30 000 it currently works with.
CowTribe was one of the four regional startups selected in May to pitch in the finals of the MEST Africa Challenge.
In July, the startup was selected as the winner of the Seedstars Accra pitch event ahead of nine other tech startups. In September CowTribe received a €15 000 grant from the Technical Centre for Agricultural and Rural Cooperation (CTA) organised Pitch AgriHack 2018 competition held in Kigali Rwanda.
Read more: Ghanaian agritech startup CowTribe crowned winner at Seedstars Accra
Read more: MEST Africa announces four regional winners that will pitch in $50k challenge
Read more: Five agritech startups that aim to take Africa into greener pastures
Featured image: Cowtribe COO Alima Bawah (second from left), Cowtribe CEO Awin Peter (second from right) (Cowtribe via Facebook)