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Dentsu Aegis Network SA announces launch of Female Foundry programme


Branding agency Dentsu Aegis Network SA has announced the launch of Female Foundry, an initiative to support local female entrepreneurs.

Dentsu Aegis Network SA said in a statement today that the programme will be delivered in partnership with the Global Entrepreneurship Network in which 20 entrepreneurs will be selected to participate a three-day bootcamp.

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The programme culminates with a mentoring phase during which female entrepreneurs are paired with a mentor from South Africa to take part in regular mentoring sessions.

During the programme, the cohort will have access to tools, training, connections and resources, empowering them to thrive in today’s complex digital economy.

Applications for Dentsu Aegis Network SA’s Female Foundry programme close on 18 October

Applications close on the 18 October.

The programme has been developed by iProspect, a Dentsu Aegis Network agency in Singapore, South Africa has become the fifth market to launch the business growth programme, which is being rolled out through Dentsu Aegis Network globally.

Dentsu Aegis Network SA said in a statement that iProspect’s proprietary research, Hear Her Voice, which was the catalyst for the programme’s inception, sheds light on the challenges faced by female entrepreneurs in emerging markets — particularly gender inequality.

Dentsu Aegis Network SA CEO Koo Govender said in the statement in today’s competitive environment, mentorship is even more vital to ensure that female-run businesses are empowered and assisted with acquiring skills without having to overextend themselves financially.

Taj Heer, managing director of the Global Entrepreneurship Network UK said: “We are proud to partner with Dentsu Aegis Network on this programme. It provides female entrepreneurs with invaluable support and the training they need to thrive in today’s complex digital economy.”

The launch of Female Foundry in South Africa is a key milestone in Dentsu Aegis Network’s journey towards achieving its global target of mentoring 100 female entrepreneurs by 2020.

Featured image: Dentsu Aegis Network SA CEO Koo Govender (Facebook)

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