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In a statement today, Skynamo said it will use the investment to accelerate adoption of its field sales mobile app and cloud-based management platform, while scaling up operations to improve service to its rapidly growing customer base in the US, UK and Southern Africa.
Skynamo serves its customers from its SA and London offices and has chosen Atlanta as its US headquarters.
The company aims to increased the productivity and effectiveness of sales representatives by digitising paper-based processes, automating administrative tasks, and enabling easy access to customer and product information in the field.
Five Elms Capital has invested $30m in Stellenbosch based tech company Skynamo, a field sales app and management platform provider
“We’ve backed Skynamo because we are convinced it has the perfect combination of strong value proposition and a relentless culture of delighting both customers and employees to become the leader in field sales technology,” Fred Coulson, managing partner of Five Elms, said in the statement.
Unlike other CRM and sales automation applications, Skynamo is a mobile-first application designed to provide a better end-user experience for mobile users.
“Field sales reps have been left out in the cold by the technology industry for far too long,” Sam Clarke (pictured above), CEO of Skynamo said in the same statement.
Said Clarke: “By putting all time-saving functionality and accurate information in the palm of their hands via our mobile app, Skynamo transforms sales teams from order-takers to value-adding consultants to their customers”.
Featured image: Skynamo CEO Sam Clarke (Supplied)